Tip Top Café 比賽結束

Show us how Tip Top Café brings the “café mood” into your everyday!

開始 2015年3月06日 結束 2015年4月26日 23:59 UTC 審議 結果 2015年5月
開始
2015年3月06日
結束
2015年4月26日 23:59 UTC
結果
2015年6月
簡介

背景

Weekday mornings at home or in the office - You have a lot on. You know you can handle it but you deserve a little reward and me time to give you a boost - a mini-break to pamper yourself and get some fresh perspective before carrying on. You might indulge yourself with a visit to your local coffee shop where you can sit down, enjoy a freshly brewed caffeine fix and a rich thick slice of toasted fruit bread. This would put you in such a relaxed and positive mood that you would feel re-energized to face the rest of the day.

If only you could pop-by your local coffee shop every time you need it!

Tip Top, Australia’s leading bread brand has a wonderful range of products that bring your coffee shop to you! Tip Top Café fruit breads are thickly sliced, gently spiced and bursting with delicious ingredients such as blueberries, sultanas, whole grains and sunflower seeds. A thick slice of it, toasted with some butter will immerse you into an indulging “treat myself” café style moment every day, whether at home for breakfast or for morning snack breaks at the office. 

It does not matter if you have never seen the product or the brand! We need your creativity to let busy people know that they can turn everyday breakfasts and snacking moments into a more rewarding experience, with Tip Top’s Café range.

創意挑戰

Show us in a down-to-earth and light-hearted video what could happen when Tip Top Café fruit breads bring the café mood into your everyday!

We are looking for videos that are genuine, and a little tongue-in-cheek to connect with busy people (30+) who have busy lives (be it family, a nagging boss, too much work and not enough leisure time...).

They enjoy simple, good quality foods that are rich in flavor. They love to go to their local coffee joint, likely to be an unpretentious, think McCafe or Starbucks (not an upmarket, expensive café). Unfortunately, they can’t always get to a café but a Tip Top Café fruit bread experience can always be on hand with that little bit of love they deserve.

End your video with the tagline: “Only Tip Top Café brings the café into your everyday!”

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

An Example Monday morning. Mike wakes up on the wrong side of the bed. He steps on his son’s toy truck and hurts his foot, banging his head against the wardrobe door in the process. The kids are running wild downstairs and his wife is shouting at him to get dressed fast to help. He is standing over the bathroom sink and just realizes he is brushing his teeth with his wife’s facial moisturizing cream. And all his shirts are in the laundry. He stumbles downstairs, wearing a Hawaiian shirt under his suit to a scene of kitchen chaos. He calmly walks to the toaster, and makes himself a thick slice of Tip Top Café fruit bread. He spreads some butter, has a bite and suddenly, it all changes. The messy kitchen turns into a friendly café in his mind. His wife is sitting at the table, impeccably dressed and smiling. His kids are dressed up like waiters and ask him whether he would like to order more coffee…  He feels amazing. But it all quickly fades away and the mess and stress return. Mike looks unfazed and has another bite of his toast, quietly confident that he can now face the day.

The video ends with the tagline “Only Tip Top Café brings the café into your everyday!”

獎金

評審團獎金

  • #1 獎金 € 10,000
  • #2 獎金 € 8,000
  • #3 獎金 € 4,000
  • #4 獎金 € 2,000

格式

Video or animation – 30 seconds max

評獎標準

Make sure your creative execution is as strong as your story (Tip Top Café is a premium product that should look delicious and appealing) and your work will become the official announcement of the new Tip Top product in Australia. Please don’t suggest that Café Style can give you superhero powers. You’re giving viewers a reward of a special break, not an extraordinary superhuman ability. Also, please don’t take yourself too seriously, or make your entry overly sexual or romantic. It needs to be clever, light-hearted, humorous, tongue-in-cheek and above all – very fun to watch.

比賽指南

本次比賽指南

  • You can see pictures of the product here.
  • If you do not have access to Tip Top Café Style fruit breads use any other toast with grains/fruits inside as long as it is about the same thickness.
  • The serving size is 1 piece of toast as they are quite thick.
  • Obviously, the toast needs to be toasted before being eaten!
  • Please don’t submit entries with sexual or offensive content.
  • Please submit entries in English or with English subtitles.
  • Light-hearted, genuine and generous tone of voice would be the most successful.
  • We are looking for videos with good creative execution that could be used straightaway.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。