Kinder BUENO 比賽結束

Show us how pampering yourself with Kinder Bueno changes the way you see life.

開始 2014年12月19日 結束 2015年1月20日 23:59 UTC 審議 結果 2015年5月
開始
2014年12月19日
結束
2015年1月20日 23:59 UTC
結果
2015年3月
簡介

背景

Sometimes I allow myself to be pampered. I am more relaxed then and satisfied. And when I am satisfied I see things better.

Kinder Bueno pampers me with its taste and gives me a moment of real pleasure. I can delight in its crispy wafer, fine/delicate cream, velvety milk chocolate that just melts in my mouth. Kinder Bueno is the snack that everyone likes. People who are fan of Kinder Bueno tell that it’s a very unique snack. No other product is so delicious. When you indulge yourself in pampering you can change the way you see life.

Kinder Bueno changes the way it communicates. They want to bring to life this idea, creatively. Can you help craft an impactful print ad and think about how this idea could be implemented in a whole campaign?

創意挑戰

How could Kinder Bueno express in an impactful print ad the idea that pampering is so important in life… and that it has a great impact!  

Create an arresting poster that brings to life how pampering yourself with Kinder Bueno makes you look at the bright side of life.

Your creative idea has to trigger emotions and have the potential to touch everyone.

Put yourself in the shoes of the creator of Kinder Bueno. You want to show to the world that pampering does change how you see the world around you. How would you communicate this in a poster? If you wanted to do a full campaign based on this idea, what TV ad would you shoot?

Your poster needs to have a key visual with a tagline and some text in a separate page.

In this page, we want to know what your idea is about and where your inspiration comes from. We also ask you to answer this question: What story could you tell in a TVC, based on your idea? Tell us what’s happening, who is involved and what role Kinder Bueno plays. 

Kinder Bueno is the indulgent snack that everyone loves. It’s a crispy wafer, a fine cream, a velvety milk chocolate that just melt in my mouth… so good... an indulgence… a caress to the senses… a new vision of the world.

Your posters will help Kinder Bueno finalize the next TV campaign for the brand. 

獎金

評審團獎金

  • #1 獎金 € 4,000
  • #2 獎金 € 2,000
  • #3 獎金 € 1,500

格式

Poster with images and text + separate page (3 pages max/ PDF only)

評獎標準

  • Rather than high-quality print ads, we are looking for powerful creative ideas.
  • Answer the mandatory question.
  • Avoid problem-solving scenarios. Kinder Bueno is not the miracle solution to any problems. It’s a light-hearted snack and something positive and joyful.
  • Avoid sexual connotations. No parents and kids. Kinder Bueno is a snack for adults. 
  • Have in mind the values of the brand: pleasure, happiness, light mood and sensuality.
  • Look at past campaigns here, here and here to create something new.
  • The target is everyone aged from 15 to 40 years.
  • Your entry must consist of a key visual with a tagline, a short paragraph of details about where your idea comes from and ideas about how it could be deployed online and offline.
  • You can download logo and product shot from the toolkit.
  • Entries must be in English. 
比賽指南

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。