Sumol - Contagious Optimism 比賽結束

How would you show Sumol’s contagious optimism in teens?

開始 2014年12月15日 結束 2015年1月28日 23:59 UTC 審議 結果 延遲
開始
2014年12月15日
結束
2015年1月28日 23:59 UTC
結果
2015年3月
簡介

背景

Teens hang out in groups all the time and their groups play an important role in their sense of identity and how they approach life in their teenage years. In every group you have kids who face life with a smile, choose to enjoy the day with a chilled and happy-go-lucky spirit. These are the teens that everyone wants to have around because their optimistic view of life is contagious, pulls everyone else along and uplifts the entire group. They spread good vibes and fun times to the world and it’s very infectious. 

Sumol is a fruit-based carbonated soft drink that is the market leader in Portugal and present in over 50 countries. The four key flavors are: Lemon, Passion Fruit, Pineapple and Orange (made with real juice and fruit bits). It’s extremely delicious, fresh and enjoyable and it represents an always positive, fun, creative attitude to life. The brand stands for the sunnier side of life and their motto is – the Sumol effect: Contagious Optimism!

We want you to create a video or animation with your interpretation of this viewpoint in a way that would connect with teens (15-18), entertain them and encourage them to surrender to the Sumol effect's contagiousness.

創意挑戰

How can you encourage teens to spread the Sumol optimism effect to the rest of the world?

Your entry should be truthful, powerful, fun and unpretentious. Make a video/animation that demonstrates the message that “when you are optimistic, and cheerful, you inspire other people to grasp a similar approach to life”. Please send in your personal expression of this view in an original and creative way that would be relatable to teens (nothing too unrealistic).

Please don’t present a bad situation dealt in a positive way. Focus on the “contagious” part of the Sumol optimism, it is a trigger to others to join you and catch on to the same spirit of positiveness and optimism. Think of a “ripple effect” that spreads from the joyful drinker to his friends, to their friends, etc. The goal is to make teens smile, feel good and be inspired to live this approach. Stimulate them into connecting with the brand and drink Sumol.

There is truth to their saying; the drink really uplifts the spirit, as it tastes amazing - it’s cool, not too sweet and is full of bubbles. Communicate the benefits of the drink on teens’ mood and attitude towards life. Think of a creative and original execution, otherwise you might get a cliché entry that they won’t connect with.

Entertain them and speak about issues they care about, in a fun and unique way.

PLEASE TAKE NOTE: Sumol is mostly interested in your idea: how fresh, inspiring and powerful at connecting with the audience it is. However, while your idea is definitely the most important part, we do encourage you to bring it to life with good production – pay attention to the quality.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Here is an example of a cliché idea for this brief, please don’t make it as cheesy or expected. We are looking for a similar message but with an original twist so please add a big dash of your creative and unique thinking:

A guy is sitting with his study group. They are all studying and he does so while whistling and smiling, he is obviously delighted; he has a bottle of Sumol in his hand and takes sips from time to time. Everyone else is studying, in a bland, grey mood. The guy whistles stronger and the rest of the group start to move their heads, tapping their fingers and whistling along with him. They form a big whistling song and create a big party and have the best time ever.

獎金

評審團獎金

  • #1 獎金 € 8,000
  • #2 獎金 € 5,000
  • #3 獎金 € 3,000
  • #4 獎金 € 2,000
  • #5 獎金 € 2,000

格式

Video or animation – 60 seconds max (you can make it shorter, keep it dynamic and engaging).

評獎標準

We want to find the best way to spread the “Contagious Optimism” message to teens in a truly creative and inspiring way- don’t do anything too unrealistic. Your hero should be someone that has a good vibe. He is drinking Sumol because there is no other drink for people who embrace a positive attitude towards life. His way triggers the optimism effect and gets everyone on board. Create a surprising, upbeat and fun expression that teens will watch and share. Please don’t present the motto in a “wannabe”, cliché or condescending manner. Talk to them in a way that they would talk to one another. 

比賽指南

本次比賽指南

  • Please submit entries in English or Portuguese.
  • Please include one short paragraph with an explanation about your idea - why you think it will appeal to teens, how it demonstrates the “contagious optimism” strategy and what makes it original and creative.
  • Don’t be vulgar or offensive.
  • Please include a packshot and logo in your entry. You can download them here.
  • Please include the Sumol tagline: "Can You Feel It? SUMOL"
  • You can read more about Sumol here.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。