First 1000 Days 比賽結束
eYeka Express

Bring to life, in a poster, the fact that the first 1000 days of life are the most important for a baby’s healthy life.

開始 2014年11月25日 結束 2014年12月09日 23:59 UTC 審議 結果 2015年1月
開始
2014年11月25日
結束
2014年12月09日 23:59 UTC
結果
2015年1月
簡介

背景

Being the mom of a new born is tough. She’s often facing questions and is worried about nutrition. Until two years old, when a baby eats approximatively the same thing than the rest of the family, feeding a child with the right nutrition is a serious matter!

Babies don’t drink the same milk than grown-ups, and their food also needs to be adequate in portion and ingredients!

It is commonly said that the first 1000 days of life of a baby are the most critical period, because it will define the future health of a baby.

Our sponsor, Beelky (we created a fake name but there is a real and big brand behind) is a Global Company expert in infant nutrition, with products that provide the right nutrition to satisfy babies’ changing needs through each stage as they grow up, for a happy and healthy growth..

Can you help Beelky bring to life the importance of the first 1000 days of life of a baby and that Beelky is mom’s trusted partner when it comes to their babies’ nutrition?

 

創意挑戰

Create an inspiring and insightful print ad that shows how important the first 1000 days of life of a baby are for their healthy growth and future.

Your print ad should include a key visual and a text that explains your idea.

Your work should be able to connect with moms emotionally. Make them understand through analogies, parallels, visual elements, that the first 1000 days are the most important.

We are looking for as much creative ideas as possible. Good quality of the execution is not required, as long as a brilliant idea is there!

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

A good idea could show a parallel with a growing plant. At the beginning, it’s tiny and very precious. It can suffer so much from bad weather and become vulnerable.

Imagine that you put the small growing plant under a glasshouse. It will be protected and grow safely. It’s the same for a baby. Give him the right milk and you can ensure a better protection and a safer future –health wise.

Another example of nature is bees. If you feed a baby bee with pollen, it will turn into a sterile worker bee. If, you feed the same baby bee with Royal Jely, it will turn into a Queen bee.

The right nutrients in the right amount can affect if someone is able to achieve the full potential that is on their genes.

獎金

評審團獎金

  • #1 獎金 € 500
  • #2 獎金 € 500
  • #3 獎金 € 500
  • #4 獎金 € 500

格式

Photo, illustration or print with explanation(in 1 page, PDF only)

評獎標準

We are expecting original, inspiring and insightful posters that can easily explain and convince moms to embrace the fact that the 1000 first days are critical. The best ideas entries will be awarded and potentially developed into real communication for a famous Food Company.

比賽指南

本次比賽指南

  • Entries should be in English.
  • Your submission should include a print (visual) and a short paragraph of text.
  • Beelki is a fake brand we have created for this contest. It does not exist. This is a contest for a real brand that would like to stay confidential for competition issue.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。