Shake off the boring image of tea drinking by using your creative video-making skills!
When some people think of “tea” the first association that pops to their head is probably the Queen of England or some other mature lady… In other words, tea is old-fashioned and completely irrelevant to today’s life, especially to the younger audience. We are counting on you to change that!
We are looking for videos that younger viewers would enjoy and would make tea desirable and exciting to them (mostly women in their 20’s and 30’s, you can appeal to both genders but don’t make it too masculine). They are a fun-loving and dynamic audience so you really need to pump up your game and create an entry that they would seriously enjoy and will be motivated to drink more tea. It’s a hard task, but we’re sure you can handle it!
Format: Video or animation – 60 seconds max