Maille Gifting 比賽結束

Amaze food lovers with your gift idea to be made by Maille.

開始 2014年11月05日 結束 2014年12月03日 23:59 UTC 審議 結果 2015年6月
開始
2014年11月05日
結束
2014年12月03日 23:59 UTC
結果
2015年3月
簡介

背景

Maille is a pretty unique brand. Founded in France in 1747, the “Maison Maille” (House of Maille) offers a great selection of mustards, vinegars, gherkins, sauces and food accessories to people who have a passion for good food.  People who love and use Maille products are passionate about food: planning, buying, preparing, eating and above all, sharing that pleasure with their loved ones. They have a real love and respect for high quality ingredients and for the stories behind them.

Maille has stores in Paris, Dijon (the place where it all started), London, New York (just opening now) and products can be bought online too.

Maille's most popular product is the Dijon Originale, sold in mass retail and the flagship product sold through the stores, is the very high–end Chablis with Black Truffle mustard, (shown below), sold fresh from the pump in an authentic sandstone jar.

Maille also offers a line of accesories (mustard spatula, oven gloves, aprons) and gifts (seasonal combinations of small jars of mustards packed in special boxes and bags.) for its demanding customers.

Thanks to these items, people who used to struggle to find gifts for discerning friends are now able to avoid the clichéd gifts of wine, flowers and chocolate and amaze their friends.

Maille wants to delight even more customers with memorable items that will give them the incentive to try something different. 

創意挑戰

Amaze Maille with new gift ideas that people will offer to amaze and fill their friends with joy.

First of all, your gift project should focus on packaging.

It is very important for your gift to be presented in a nice way. It can be boxes or bags, anything that people can open and discover with eyes wide open and a smile on their face.

Secondly, what is the gift in itself? You can be inventive and suggest items that Maille does already produce. As long as it’s related to food, i.e. something that is useful in the kitchen or at the table, and is high end, it could be a good idea. You can find the list of Maille products by clicking here.

The ideal gift is something that instantly generates talking.

Remember, this is something that is bought on exclusive channels, not in supermarkets. It is premium and so beautiful that people would display it on the table or in the kitchen. They are proud of owning it and using it. 

The gifts will be offered in many occasions such as: invitation for dinner, birthday, Christmas etc.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Imagine the story… John leaves work late on a Friday night and before going to his friends’ place, he stops by the Maille boutique in Piccadilly. He knows that tonight, oysters are on the menu. He loves oysters. He’s looking for a gift for his friends, something to accompany that sumptuous meal. He finds a beautiful oyster knife at the Maille store, packed in a black silk setting. That is the perfect gift for his friends!

The knife idea is just one example among thousands. Don’t suggest only cutlery ideas. There are countless possibilities. Use your imagination and surprise us.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Product design: illustrations and text (PDF only)

評獎標準

We will only accept entries of gift ideas that people will remember and are worth displaying on the table or in the kitchen. Not only would we like you to invent gift ideas but also to design an exquisite presentation for the package. Awards will go to  the most inventive gift ideas, in keeping with Maille's brand image.

比賽指南

本次比賽指南

  • Your entry has to be in English.
  • Avoid ideas such as new flavors for Maille mustards. This is irrelevant.
  • Remember this contest not only involves the package design. We want you to find new product ideas that Maille could sell as gifts.
  • Remember your idea has to be something to be used in the kitchen or at meals.
  • It should not be something that is hard to carry.
  • It must be premium. Not something you buy in supermarkets.
  • Not something that is just a gimmick and useless. Cute wooly hats for olive oil bottles will NOT make a good entry.
  • You can download the Maille logo here.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。