查看 Continental Stock Pots 比賽的結果
挑戰
比賽概述
Can you turn Stock Pot into an irresistible must-try for mums?
Create an original, engaging and contagious activity to make 1 MILLION mums want to add Stock Pot to their dish.
PDF maximum 5 pages.

Continental Unilever
Thank you for taking the time to participate, we enjoy going through all the ideas and within them there were a few which helped to stretch our thinking on the activation. All the best for 2015!
評審團獎金獲獎者
由Continental選擇

natella #1 獎
#1 Prize of € 3,000
Thank you for your entry, this idea had legs and was discussed and work on further. This idea was clever in that it disrupted our consumers in a clever way. Also it was able to make a Mundane day commute more memorable.

daniel_t #2 獎
#2 Prize of € 1,500
Thank you for your entry, we liked the different angle on this and even took it further to encapsulate "Melt your heart". What worked well is the idea of sharing as that can build scale.

2280188672 #3 獎
#3 Prize of € 500
Thank you for your entry, this idea does have cut through as its different via using men.
最受社區青睞
基於在反饋交換圈貢獻者的投票
來自 質量 的頂尖
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排名 1 harwicre8hinx 9,920 創意積分
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排名 2 mark_22 20 創意積分
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排名 3 natella 4,130 創意積分
來自 原創度 的頂尖
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排名 1 splashnenen 10 創意積分
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排名 2 garyhesketh 0 創意積分
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排名 3 mark_22 20 創意積分
來自 故事創作 的頂尖
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排名 1 natella 4,130 創意積分
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排名 2 harwicre8hinx 9,920 創意積分
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排名 3 2280188672 0 創意積分