結果 | Continental Stock Pots – Can you turn Stock Pot into an irresistible must-try for mums?

查看 Continental Stock Pots 比賽的結果

挑戰

比賽概述

Can you turn Stock Pot into an irresistible must-try for mums?

Create an original, engaging and contagious activity to make 1 MILLION mums want to add Stock Pot to their dish.

PDF maximum 5 pages.

3 獲獎者 6 最受社區青睞 34 貢獻者 37 被接受的作品 16 國家 6 語言

Continental Unilever

Thank you for taking the time to participate, we enjoy going through all the ideas and within them there were a few which helped to stretch our thinking on the activation. All the best for 2015!

評審團獎金獲獎者

由Continental選擇

natella #1 獎

natella 76,510 創意積分

平面設計
創意寫作
標簽與包裝設計

新加坡

#1 獎 € 3,000 被授予給Hours of flavour ride

Thank you for your entry, this idea had legs and was discussed and work on further. This idea was clever in that it disrupted our consumers in a clever way. Also it was able to make a Mundane day commute more memorable.

Continental

daniel_t #2 獎

daniel_t 161,460 創意積分

視頻
動畫
劇本寫作

法國

#2 獎 € 1,500 被授予給STOCK POT OF LOVE

Thank you for your entry, we liked the different angle on this and even took it further to encapsulate "Melt your heart". What worked well is the idea of sharing as that can build scale.

Continental