Kellogg's Music 比賽結束

Create the soundtrack of happy breakfasts, with Kellogg’s!

開始 2014年11月17日 結束 2014年12月21日 23:59 UTC 審議 結果 2015年2月
2014年12月21日 23:59 UTC


Mornings are different for everyone - some are stressed and busy, others are calm and relaxed. The house wakes up and sounds that are unique to every household emerge into their morning soundtrack. Regardless of the beat in each house, they all share one thing: the love and need for a nutritious and fun breakfast to start off the day – the best way!

Kellogg’s Cereals are a main element of the house’s sounds, as they are extremely crunchy and incredibly delicious and fun. Everyone picks their favorite cereal from the Kellogg’s selection and breakfast time turns into a symphony of crunchy sounds and high spirits. This applies whether you are alone, with a partner, with friends or with your family. The morning melody is a sign that you are getting the energy and nourishment as well as a fun kick-starter to the day.

Show how the crunchy sounds and delicious taste of Kellogg’s cereals help turn a dull breakfast into an energetic, happy morning jam session.


Create a very engaging, fun and dynamic video where a household uses Kellogg’s crunchy sounds for an entertaining, happy breakfast jam session!

Capture the spirit of the brand in your creation: positive, fun, family-oriented, happy, dynamic and energetic. When watching your video, viewers should tap their fingers and hum along with a big smile on their face, before sharing it with their friends.

Your creation has to be more than just “music”; it should show a very engaging, happy breakfast moment that would become viral!

You can incorporate other musical sounds to your tune, but the main component of the “music” should be the crunchy sound of Kellogg’s.  The song must be your original creation.



Picture the typical breakfast when the eater is tired and a bit grouchy. How could a crunchy sound change a dull breakfast into a highly entertaining jam session? 



  • #1 獎金 € 7,000
  • #2 獎金 € 4,000
  • #3 獎金 € 2,000


Video or animation, up to 60 secs – make sure it is dynamic and fun to watch all the way.


We are not looking for the next chart topping music. What we expect is a very catchy, entertaining video that would start a new craze of morning munchers filming their own musical, delightful breakfast.  So pitch it right and make it irresistible.

The winning entries will be amplified on social media in Japan – you might become a star in Japan!



  • You must feature the logo in the end frame of your entry. Please place the logo in the center of the end frame. There is no size restriction as long as it is visible and clean. You can download here a standard end frame and the logo.
  • You can feature any kind of breakfast scene you want (solo, with/out children, old/young couples, flat mates) – make it fun and authentic looking
  • Do not include bad manners, rudeness, etc. 
  • Do not make the cereals look unappetizing in your video
  • You can use any kind of Kellogg’s cereal you want
  • You may not use any other products but Kellogg’s 
  • Your entry must be in English or Japanese, or with English or Japanese subtitles if in any other language


  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。