Success 比賽結束

Create a bold story for SUCCESS scalp tonic to convince balding men that it is the ultimate solution.

開始 2014年10月16日 結束 2014年11月23日 23:59 UTC 審議 結果 2015年1月
開始
2014年10月16日
結束
2014年11月23日 23:59 UTC
結果
2015年1月
簡介

背景

Thinning hair can be a distressing experience for men, as it adds to the worry of hair loss. They wake up every morning to find their hair on the pillow and it really freaks them out – they don’t want to be bald! They’re panicked and are searching for any solution to their heartbreaking situation. Over the years many shampoo brands have claimed that they can prevent hair loss and desperate men try it – believing it will help. Truth is that shampoo won't fix the problem. The best way to tackle thinning hair problems is with a scalp tonic (the best one there is)!

SUCCESS is a leading scalp tonic brand, which has been marketing a proven hair strengthening solution for over 27 years. It has quite a different action to shampoos. A shampoo washes the hair. A scalp tonic is usually used after a shampoo. SUCCESS’ role is not to wash hair but to penetrate into the hair root with two active ingredients: “T Flavanone” that nurtures hair bulbs and prevents hair loss, and “Nicotinic Acid Amide” that promotes blood circulation. SUCCESS gives men a refreshing mint feeling that leaves their hair strong.

SUCCESS has been advocating the superiority of its products for years, but it needs to find a more engaging way, beyond scientific explanations to win not only the mind but also the hearts of men… Worried, depressed men need your help! You must get them to leave their useless shampoos and commit to SUCCESS scalp tonic. Can you help? 

創意挑戰

Create a strong, engaging and original story that explains why only SUCCESS scalp tonic can strengthen men's hair, prevent hair loss and make a difference in their lives.

Don’t make an ad for SUCCESS or your entry will be rejected. We want a story with a strong emotion to inspire a totally new wave of communication – make it engaging, entertaining and convincing. Focus on why it is important to prevent hair loss and thinning hair, understand men's emotional situation and show that this product can be the best solution for them.

You can choose any human emotion in your entry in order to draw men's attention.

Tell us what emotion you choose in your entry and why you think it would work well with men in your story.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

You can include emotions in your entry in order to create a connection with the viewer and show that you understand his feelings. You can choose emotions like: humor, fear, confidence, love, pride, knowledge, shock, surprise, warmth, exhilaration, happiness or sadness… We are looking for a way to show that we have the solution to their thinning hair so that they don’t have to feel bad any longer. Your story needs to engage people from the start and make them want to watch it to the end.

For example, if you choose “pride”: The story of a man wearing a hat who is out with his work colleagues, and as they boast about their achievements and possessions (prestigious jobs, expensive cars, luxury watches…) he seems unimpressed. Until it is his turn to reveal his pride… he removes his hat and while all his colleagues have dull, thin and balding hair, he has amazingly gorgeous hair, full of vitality.

獎金

評審團獎金

  • #1 獎金 € 7,000
  • #2 獎金 € 5,000
  • #3 獎金 € 3,000

格式

A video or animation, 60 seconds max.

評獎標準

Your video will inspire a new campaign for SUCCESS scalp tonic in Japan. The quality of creative execution is important but above all we want to see strong, engaging stories that a man could connect with, and that would convince him to try SUCCESS.

比賽指南

本次比賽指南

  • Entries in English or subtitled in English.
  • You can find the packshots and logo of SUCCESS here. Please note that it is not compulsory to feature them but you are free to use it if you want.
  • SUCCESS keeps your hair strong but will not regrow your hair (no tonic can do that) so make sure you don’t mislead viewers by showing bald men who miraculously grow lots of hair. There is no such miracle.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。