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比賽概述
How can Estée Lauder play a treasured role during the beauty moments of Asian women?
A beauty moment is like a breath of fresh air for the modern Asian woman. What activities can Estée Lauder offer her to do during these moments that she will cherish and fit into her busy schedule?
A presentation with your ideas (5 pages MAX). Please include at least 1 Illustrations/design sketch.
Estee Lauder Estee lauder
Thank you all for your participation. We've got very fresh ideas not only about moments but also on mechanics to engage in these moments.
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由Estee Lauder選擇
chintami #1 獎
#1 Prize of € 4,000
I was excited to create this entry because I personally like feminine and elegant things. The only Estee Lauder product that I use at home is its perfume, which I think is so elegant and premium. That’s why since the first time I read the brief I’ve already felt familiar with the brand for a longtime. The success story behind Estee Lauder brand itself also has inspired me, as Madame Estee Lauder is one of the wealthiest women in America, who built her cosmetics empire on the dream of every woman: to feel and be beautiful. Thank you very much!
I liked the idea of the secret door, to create a space for flash "delight & reward" for targeted consumers / VIP. This concept can be used both offline and online.
kevinvijaya #2 獎
#2 Prize of € 3,000
I liked the idea of Monday Hues as it triggered the thinking on how to engage with consumers during the week, not only on Monday but other relevant moments (Friday night, etc.). Thank you.
nastromagnetico #3 獎
#3 Prize of € 2,000
Many successful women are very busy and do fly frequently. The idea to play on that "rush" time and propose a "me moment" that you can book is a fresh, innovative idea. Thank you.
kevinvijaya #4 獎
#4 Prize of € 2,000
I liked the idea of the 25th hour because it gives actually an umbrella concept on our business objective. How can Estee Lauder empower woman through out her days, weeks, months so that she has that extra time, that extra hour for herself. Thank you.
caroleser #5 獎
#5 Prize of € 1,000
I truly appreciated that luxury idea of "gifting". How to transform each new launch into a special "delight & reward" to our VIP consumers. Thank you.