Banking in your best interest 比賽結束

Show us how a bank can wow its clients again with a new trustworthy relationship combining the best of people and technology.

開始 2014年9月11日 結束 2014年10月05日 23:59 UTC 審議 結果 2014年12月
開始
2014年9月11日
結束
2014年10月05日 23:59 UTC
結果
2014年11月
簡介

背景

It is often said that we live in a digital age. It is a result of many innovations and technological advances, and it has led us to become addicted to Internet and to many connected objects (phones, watches, tablets, laptops and many more.) Yet we remain human beings who deeply need true interactions with real people.

Customers do have high expectations towards service providers, banks in particular. People do not trust banks anymore as they feel that they do not work for their interests, or do not understand their needs. They also think the quality of service is poor, that their advisors are not available enough (and change too often), do not always have their best interests at heart and that their requests are not well handled…

A big bank wants to change all of this. They wish to restore a solid partnership between banks and their clients. 

創意挑戰

Tell us a story where technology and physical interaction merge to create unique and happy moments between a customer and their bank.

We would like you to imagine a totally new experience for a bank customer where the relationship is based on peaceful interactions and mutual trust.

This story can be told through the description of key moments, “wow” moments that will delight both parties.  

It can deal with small day-to-day moments like checking the balance of your account, making a transaction or enquiring about a financial product, or it could deal with bigger moments like applying for a study loan, refinancing a mortgage or investing into financial products like a fund.

Your story has to cover both physical interaction where the client will meet people, and digital communication via mobile, Internet, the bank’s call centre, etc.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

Start with your own wow moments, the times and locations where you feel rewarded, special and really good. For instance, think about your best friend. There is mutual trust, you know you can count on him and he is the person you would go to see when something goes wrong.

Imagine for example that people at the bank know you well and understand your needs. Your advisor could call you, after having analyzed your bank data, in order to offer the perfect solution. Proactively calling you to help you better manage your money is something you would surely value a lot.  

Think also about hard blows, for instance getting divorced. Your bank advisor could help you find the best way to split your joint account, give you advice on what new offer to choose, how you can send money to your children in a seamless manner.

Or you could use gaming for your entry. Game companies make it so easy for users to intuitively learn a new game while they play. Why don't banks use this approach to help you “play” and learn about financial products, like in a game? For example, you could see how different types of loans will impact on your finance, in a fun manner (better than reading dozens of pages of small print).

Think about gaming, product customization, tailored appointments, easy processes, etc.  

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Presentations with text and visuals (PDF 4 pages Max.).

評獎標準

Remember that we are looking for innovative ideas. We will award the cleverest ideas, those that truly reinvent the relationship between consumers and banks, based on trust, with a good dose of surprise!

比賽指南

本次比賽指南

  • Entries should be 4 pages max.
  • Entries should be in English or in French.
    • Entries should consist of: a title, a visual (e.g. a picture taken from the Internet that illustrates the benefit of your idea for a client), a short rationale for the idea written in plain English – this will help the bank understand and value your idea.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。