查看 Mountain Dew Recharge 比賽的結果
Invent a Mountain Dew drink that will encourage male teens & young adults to be bold and recharge them fully!
The first contest of the series of three Mountain Dew contests is about Recharge. Invent a new kind of drink that will help consumers recharge before they engage in an important activity.
Presentations with text and visuals, 5 pages max.
AnnaNThang #1 獎
#1 獎 € 3,000 被授予給RISE
Mountain Dew Rise truly offers the brand team a unique proposition, and allows to speak to the morning occasion in a new way. The notion of "morning carbonation", combined with interesting ingredients were of particular appeal. Moreover, the artwork truly brought the proposition to life.
AnnaNThang #2 獎
DIEGOFSF #3 獎
#3 獎 € 1,000 被授予給Mountain Dew EnergE
Energe is interesting in the fact that it considers the best way to offer a concentrated Dew, on-the-go. We liked the capsule as the hero of the idea, as it represents our on-the-go consumer.