Visa 比賽結束

Make new Visa cardholders excited by reinventing the welcome kit that they receive with their new Visa

開始 2014年9月22日 結束 2014年10月13日 23:59 UTC 審議 結果 2014年11月
開始
2014年9月22日
結束
2014年10月13日 23:59 UTC
結果
2014年12月
簡介

背景

Getting a new Visa card is exciting. It’s shiny and new - no scratches, no swipe marks, it’s just waiting for you to use, to purchase everything you want, to travel, to have fun. Sky's the limit!

But in order to make the best use of your card, you need to get to know how it works and know all the options it offers. Visa is giving customers a variety of benefits with their new card. Most people don’t even know they exist because they are only advertized in a dull, uninspiring booklet that no one wants to read.

We need your help to create an awesome introduction for each new Visa card holder. You are asked to think of something appealing and out of the ordinary that would get new customers eager to learn more about their card.

創意挑戰

Reinvent the standard boring credit card welcome kit by creating an original, modern, appealing introduction to delight and excite new Visa card users.

Credit cards are anything but boring. They enable you to pay online and in stores for your feasts, clothes, trips, parties and everything else you love and need. You can withdraw money from anywhere in the world. You can be assisted and insured when you travel. You can get discounts for auto rental and many more services. Everything is secured and Visa makes sure you are covered if anything unexpected happens.

All this is great. What a shame it is presented to customers in a very boring way. This is where you come in with your creativity! We need you to think of new and exciting ways to promote the benefits of new cards to customers, to arouse their interest and get them to read them.

Welcome kits include: an envelope or box containing the credit card itself, a contract and a booklet that explains the benefits and obligations that the card holder will have with that credit card. Sometimes the banks send a complimentary gift along with the card, like a pen or a wallet. It is delivered by mail to the customer’s house or office. We want the customer to feel eager to learn more about the endless perks he has by creating a fun way for him to explore them. It can be either in digital form or something inside the envelope with the card. The welcome kit has to make him want to know all about the new Visa he has just got.

The key issue here is to think of techniques of displaying the info that will surprise and make customers want to better understand the power of their card better.

Your idea has to be cost-effective, so avoid costly materials.

 

TIPS

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

 

Here are some thoughts to help you get an idea of what we are looking for. Thinking about a digital welcome kit, Visa could create an online game, a mini personalized website, a cool QR code that gives access to many features wherever the card holder is. It could be a song online where the perks are in the lyrics, an app on social networks, etc.

Thinking about something that could be sent by mail, Visa could make the kit in a “Pass the Parcel” package, where the consumer would unwrap the different layers until he gets to the card and contract. Every layer would reveal a different fact from the booklet. The consumer will get to read all the information because of the structure but also because it’s fun and appealing.

It could also be a small and very visual book, a personal letter, a fun game.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 2,000
  • #3 獎金 € 1,500
  • #4 獎金 € 500

格式

Presentation with text and pictures.(5 pages max)

評獎標準

We will accept entries that truly reinvent the way the information is presented in the Visa welcome kits. Awards will go to the most innovative entries, those that provide a new and fun experience to card holders.

比賽指南

本次比賽指南

  • Nothing vulgar or obscene (nudity, alcohol, etc.)
  • Please use the Visa logo available from the toolkit.
  • You can download here an example of benefits to be communicated to the cardholders.
  • Entries must be in English

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。