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How can you show young Chinese men that they can get more power than their shower?

A recharging shower from AXE / Lynx is a moment to recharge your batteries so you’re ready to grasp these opportunities. Can you get this message across to young men?

Presentation with illustrations, 5 pages max (PDF)

5 獲獎者 4 最受社區青睞 28 貢獻者 30 被接受的作品 18 國家 6 語言
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AXE Unilever

Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.

評審團獎金獲獎者

由AXE選擇

lesyadernovaya
lesyadernovaya #1 獎
lesyadernovaya 162,090 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 劇本寫作
烏克蘭

#1 獎 € 4,000 被授予給Axe recharging lift

Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE
lesyadernovaya
lesyadernovaya #2 獎
lesyadernovaya 162,090 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 劇本寫作
烏克蘭

#2 獎 € 2,000 被授予給Lynx/Axe recharging tunnel

We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE
happiestfung
happiestfung #3 獎
happiestfung 207,370 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
香港

#3 獎 € 2,000 被授予給「有種就x出來」

I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.

AXE
bkloske
bkloske #4 獎
bkloske 172,720 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
西班牙

#4 獎 € 1,000 被授予給Axe Recharge

Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.

We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.

AXE
remake1990
remake1990 #5 獎
remake1990 479,260 創意積分
  • 視頻
  • 插畫
  • 創意寫作
  • 劇本寫作
阿爾及利亞

#5 獎 € 1,000 被授予給The confidence machine

It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.

AXE

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