查看 Lifesavers 比賽的結果
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比賽概述
Keep Lifesavers® going with a refreshingly new design!
Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.
Presentation to include at least one front and one back picture of the packaging as per guidelines.
Lifesavers Nestle
Big thanks to everyone who responded to the LIFE SAVERS challenge, we have been really impressed by the quality of work and the breadth of ideas.
評審團獎金獲獎者
由Lifesavers選擇
igna_gamboa #1 獎
#1 獎 € 3,000 被授予給The Biggest LifeSaver EVER
We loved the way the packaging is aligned to the LIFE SAVERS shape consumers know and love. We also thought the POS idea was a great build. The ideas show how LIFE SAVERS can become part of life for our consumers.
Denarts #2 獎
#2 獎 € 1,500 被授予給1-"Lifesavers"
We liked the way the packaging respect the LIFE SAVERS shape consumers know and love. The pack will have stand out on shelf also.
vitamindes #3 獎
#3 獎 € 500 被授予給Lifesaver
We liked the simplicity of the design and the ability to portion the LIFE SAVERS one at a time. The packaging would protect the product and have increased impact at shelf.
額外的獎金類別
Denarts 額外獲獎者
額外獲獎者以及3-“Disc in half”
We liked this idea as a way to disrupt at shelf, the shape is a nod to the LIFE SAVERS circle and may be something more feasible.
最受社區青睞
基於在反饋交換圈貢獻者的投票
