查看 NESCAFÉ Fresh Start 比賽的結果
Case Study: Getting fresh, high-quality video content to connect NESCAFÉ with MillennialsFind out more about NESCAFÉ's success story
What can you kick-start when inspired by NESCAFÉ?
Make yours the motto: “It all starts with a NESCAFÉ”, and tell us what you put behind the “It”. Your story can be big or small. It can change your day or your life.
Videos 90 sec max.
We were amazed and touched by the volume and the quality of the work, ideas and films. We looked at all your entries in greater details and with lots of fun, emotion and pride.
We acknowledge the energy the community has put into our brief and want to thank you ALL for your participation.
We really had a tough time selection the winners, because there were so many great entries! We wish we could award many more!
Hope you will agree with our selection and share these.
We also hope you will participate in our possible next conquests.
All the best and Take Care.
It all starts witn a NESCAFE.
The NESCAFE global team - Switzerland, global Head Office.
MarchenkoMaksym #1 獎
#1 Prize of € 12,000
Thanks a lot to Nescafe for a great opportunity to express myself. Working on this project was quite difficult, but gave a lot of pleasure and news about winning made me very happy. Thanks to Nescafe I will leave for a three months trip around Asia, where I will learn, behold, develop and relax.
Well done! we were moved by:
- quality of the storytelling
- insight with office games
- quality of the production
- quality of the acting
Well done again!
FFC #2 獎
#2 Prize of € 6,000
I decided to participate to this contest because the brief seems young, energic and open minded. I've been inspired by our real lives: the two guys in the video are my roomates and we are trying to make music-videos together. In the streets of Paris you can make a Jam session at the evening with a bottle of vine or in the morning with a hot coffee. With our prize we bought a new camera and a lot of materials / accessoires for our music video. We still have money from the prize that we are using right now because we are shooting.
Well done! We liked a lot:
- truely inspiring song
- great lyrics and connection with coffee insights and inspiration
- generous and lighthearted
- modern and relevant to youth target audience
- authentic touch
LuneCZ #3 獎
#3 Prize of € 3,000
We participated because of the brand (as we found it inspirational) as well as the brief itself - it gave us quite a lot of opportunities to invent something interresting.
I think it was when we thought of the claim "it all started with... " literally with every invention something new starts and it starts with (or thanks to) nescafe... and that was justlittle step to the mug and the kids telephone. With pur prize we covered our expenses and rest of it invested into new camera / sound equipement.
We like Nescafe so generally if there is a new brief and it is as interresting as last time - it will be great challenge!
Well done! What a discovery, we learned something!!!
Thank you, we liked
- quality of idea
- great production and execution
- set, ambiance and decor
- great sound design
duncan88smith #4 獎
sedighadiri #5 獎
#5 Prize of € 2,000
I chose to participate in this contest because I found it challenging and fun to develop a short story with a twist that could highlight Nescafe's branding and reach a certain target audience. My inspiration was drawn from my experience of trying to come up with an idea for the contest. I shared the prize with everyone involved so there wasn't much left. And what remained I spent on another contest. I would definitely participate in the future Nescafe contests on eYeka!
- Very touching and romantic
- Very aligned with our positioning of the coffee of the people
- inspiring connections
- very nice production and execution
- great usage of RED!
I participated in this contest because the proposal and the brief were very interesting.
My inspiration came from my regular day, every morning when I go to my office I used to crops with 2 homeless that the people leave food, then I thought, why not give them a hot coffee? With my prize I bought a new camera and I paid the crewmen. I would definitely participate in next Nescafe contests on eYeka!
A beautiful insight close to our heart as NESCAFE being the coffee of people, we were touched and we feel people will be too, thank you for using our new NESCAFE red mug well done
Touching insight, story and voice over - conveying high emotion right on strategy and we want to inspire connections and inspirations with our brand, products, systems and experiences nice touches of red! Thank you for nailing down this nicely within a beautiful piece of video content, well done
Many thanks to Nescafe and eYeka! I am very happy!
Be awarded in a contest for a brand so beloved and respected, it is an honor! Also by the level of the work of other creators! It motivates me to continue participating, and improving my work. Special thanks also, to managers of eYeka!
How funny! we loved your moves! just a nice piece of viral engaging video content that also touches on the creativity that NESCAFE can inspire, thank you and well done