查看 Schick - Shaving Prep 比賽的結果
挑戰
比賽概述
Can you convince young men to have smooth, comfortable shave and irritation-free skin?
Let young men know, in an entertaining and appealing manner, that shaving is no longer a necessary evil and that using Schick’s pre shave foam/gel will reduce skin irritation and redness.
Videos / Animations – 30 seconds MAX
Schick Quattro Energizer
Thank you very much for the participation. All entries are great, and it was quite difficult to select it. Talked with 12 different market in APAC, 3 ideas are selected that have strong potential to drive business.
評審團獎金獲獎者
由Schick Quattro選擇
davimejia112 #1 獎
#1 Prize of € 10,000
Excellent idea that using wiper rubber sounds as metaphor of "Not using shave prep". This is easy to understand, in-line with strategy in the brief. As this is only touching “Issue Set Up”, we need to adding “Issue solving” in the middle.
Perestyuknn #2 獎
#2 Prize of € 6,000
Great idea that using hand slap as metaphor of not using shaving prep. Easy to understand.
allentaste #3 獎
#3 Prize of € 4,000
Deliver a benefit of shave prep in 2 aspects a) helps to reduce irritation, and b) emotional bonding – appeal to women.
最受社區青睞
基於在反饋交換圈貢獻者的投票
來自 質量 的頂尖
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排名 1
devonferguson
0
創意積分
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排名 2
final3
20
創意積分
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排名 3 Ella_Zhu 0 創意積分
來自 原創度 的頂尖
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排名 1
devonferguson
0
創意積分
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排名 2
final3
20
創意積分
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來自 故事創作 的頂尖
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排名 2
devonferguson
0
創意積分
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排名 3
andrey_zakirzyanov
0
創意積分