AIA 比賽結束

Can You Be The Official Destroyer Of Cliché Stock Pictures?

開始 2014年6月26日 結束 2014年8月03日 23:59 UTC 審議 結果 2014年9月
開始
2014年6月26日
結束
2014年8月03日 23:59 UTC
結果
2014年9月
簡介

背景

We all know the horrible picture collections that can be found on stock picture sites, right? Well now it’s your turn to create a bank of authentic, interesting and deep pictures.

AIA is an insurance company that is all about “REAL LIFE”, real problems, real issues and real solutions. They want to portray their connection to life issues by filling up their visual pool with pictures of genuine people experiencing genuine moments.

We want to see real life – not perfection. Compose a picture that shows the ups and downs of life, but still has a sense of persistent optimism. We want visuals that people can relate to because they’ve experienced them themselves. They MUST look natural.

創意挑戰

Real life captured – send us pictures that show us that. Leave the clichés to the stock pic websites.

Your head shakes in disappointment every time you see a loving couple holding hands and all the children are happy and cheerful. Makes your stomach turn a bit, doesn’t it? Well that’s why we need a pool of actual people, living an actual life that isn’t always perfect.

We want intriguing and deep pictures - that make you think and understand the story behind them and that are dynamic and inspiring. Please don’t send us any clichés.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

We really would like to have pictures that have a sense of persistent optimism – even when it’s not perfect, it’s still hopeful and positive.

Show us real life in different moments but ALWAYS natural (not staged or fake).

Good examples: bittersweet moments - you are getting married (while it is pouring with rain), your child's first day at school (he’s not a baby anymore), husband had a bad day at work and his wife is comforting him.

Bad examples: hospital beds, over hugging, over laughing…

獎金

評審團獎金

  • #1 獎金 € 5,000
  • #2 獎金 € 3,000
  • #3 獎金 € 2,000
  • #4 獎金 € 1,000
  • #5 獎金 € 1,000
  • #6 獎金 € 500
  • #7 獎金 € 500
  • #8 獎金 € 500
  • #9 獎金 € 500
  • #10 獎金 € 500
  • #11 獎金 € 200
  • #12 獎金 € 200
  • #13 獎金 € 100

格式

High quality photos

評獎標準

Tell stories – send us pictures that describe an entire event or relationship in just one frame. Show movement, we don’t want visuals that seem to be over-directed.

比賽指南

本次比賽指南

  • We need Asian diversity – focus on Asia. Westerners are also acceptable but focus on Asians
  • Your media has to be your own work to be considered for the contest. Photos from any bank images will not be accepted
  • The pictures need to be intriguing – seduce me to want to hear the story
  • Your photo can show any moment and age group
  • NO CLICHES
  • Nothing overtly sexual or showing too much flesh
  • Don't show other brands
  • The photos have to be at least 2048 pixels wide (if a horizontal image) or 2048 pixels tall (if a vertical image).

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。