Zest 比賽結束

Show us how we can revolutionize our showering experience with Zest Body Wash

開始 2014年5月23日 結束 2014年6月26日 23:59 UTC 審議 結果 2014年9月
開始
2014年5月23日
結束
2014年6月26日 23:59 UTC
結果
2014年8月
簡介

背景

What a feeling! A comforting shower before (or after!) a long day: you step into the warm water, grab a puff* or a sponge, put 3 drops of Zest Body Wash, enjoy a light, fragrant lather and spread it all over your body… Many people around the world practice this ritual every day. But not everywhere…

In Mexico, for instance, the bathing routine is still very traditional: bar soap rubbed with a loofah. Mexican moms use bar soap for the family just because they are used to it... And because they simply don´t know any other shower routine.

Zest, the number 1 soap brand in Mexico, needs your help to promote a shower revolution: transforming families’ current bathing routine into a new improved shower experience. Zest wants to convince Mexican moms to change their habits from using a bar of soap with a loofah to using Zest Body Wash with a puff*. And they would like to educate people in a very entertaining way!

 

創意挑戰

Create an entertaining, educational and joyful video that shows how you can transform your showering experience with Zest Body Wash for a cleaner and better you.

Your video will show people how to correctly use Zest Body Wash (3 drops on a nylon puff* and rub on a wet skin) and its advantages (3 times more lather, better care for the skin, more cleaning power and cost-effective solution since there is less waste, and a bottle lasts for 50 baths).

Your video has to be full of joy and happiness. It must be surprising, catchy and inspiring, especially to mothers!

Best videos will be amplified online.

Important: This is not only a demo video. In your story you must find an unexpected and natural way to show Zest’s shower ritual (3 drops on a nylon puff* and rub on a wet skin).

*Use this object to feature the ritual in your video:

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

A good video could be inspired by the film “The Sound of Music”. Maria and the Von Trapp kids return home from playing and singing on the mountain side. They are all dirty and need to get clean before Mr. Von Trapp is back. They look in the bathroom but there is only a tiny slice of bar soap. Maria gives a smart smile and takes a bottle of Zest Body Wash from her big purse. She distributes colorful puffs to everybody. She explains that only 3 drops are enough to make a rich lather. The children go to the shower one by one  and come out clean and fragrant. When all done showering Maria picks up the bottle and it is still almost full.

獎金

評審團獎金

  • #1 獎金 € 12,000
  • #2 獎金 € 6,000
  • #3 獎金 € 3,500

格式

Video or animation (30 sec. max.)

評獎標準

The jury is looking for high quality videos that will make a difference to change people’s habits. The winning videos must be super-engaging during the first 10 seconds to catch attention and make people continue to watch it up to the end.

比賽指南

本次比賽指南

  • Videos should not last nore than 30 seconds.
  • If you feature the product, use only “Almendras con Avena” shower gel. Zest logo usage is mandatory. Please download it from the toolkit.
  • Use a puff to feature the ritual in your video.
  • Avoid comparisons with other brands.
  • Don´t depreciate bar soap in your narrative.
  • Don´t use negative feelings or any exaggerated sensual appeal.
  • Entries should be in English or Spanish.

 

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。