Durex Stretch 比賽結束

Celebrate sex, romance and love with a refreshingly new and disruptive invention.

開始 2014年3月05日 結束 2014年4月02日 23:59 UTC 審議 結果 2014年7月
開始
2014年3月05日
結束
2014年4月02日 23:59 UTC
結果
2014年6月
簡介

背景

When we think about condoms, the first brand that springs to mind is Durex. However, there is more to Durex than condoms. It wants to be an inspirer of intimacy; helping couples to have a more meaningful and multi-sensorial sexual experience.

There are 5 stages in an intimate sexual relationship: anticipation, teasing, foreplay, intercourse and after play. Condoms are only used during intercourse and there are products like lubricants or costumes that can help at the “foreplay” stage. So what kind of innovative and refreshingly new product/service can you create to help couples have a more immersive and multi-sensorial experience, making sex an experience that involves body, mind and soul?

創意挑戰

Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.

Sex is not all about the body; the mind and soul are also involved. How can you create a new product/service that can add depth to a sexual experience? These products/service should be intended for the “anticipation”, “teasing” or “the after play” stages as we know there are already many products available for “the intercourse” and “foreplay”: sensual perfumes (or shower gels or lip balms), massage oils, scented candles, sexy underwear, edible body paint, etc. Your idea can of course apply to “foreplay” or “intercourse” if it is original. Try to avoid ideas of those services that already exist like dating websites, sex advice or pole dancing lessons, etc. or you might need to explain how you can make it special for Durex.

獎金

評審團獎金

  • #1 獎金 € 4,000
  • #2 獎金 € 2,000
  • #3 獎金 € 2,000
  • #4 獎金 € 1,000
  • #5 獎金 € 1,000

格式

Presentations with pictures or illustrations and text in no more than 6 slides.

評獎標準

We expect disruptive and original ideas. It should fit the Durex brand as an inspirer of intimacy that celebrates sex, romance and love. Naturally, we expect more creative ideas than a condom, or a vibrator or anything related to pornography.

The winning entry will be awarded and potentially adopted by Durex to develop into a brand new product to delight and inspire people.

比賽指南

本次比賽指南

  • Your entry must be in English
  • Avoid ideas that might have a negative effect on Durex's brand image – ideas linked to pornography, promiscuity or anything that is smutty in nature.
  • Please explain your idea in your creation: how it answers the brief, why people want to buy it and how it works.
  • Please visualize your design in picture, illustration;, etc.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。