SK-II 比賽結束

What should a woman do today to change her destiny?

開始 2014年1月27日 結束 2014年2月23日 23:59 UTC 審議 結果 2014年5月
開始
2014年1月27日
結束
2014年2月23日 23:59 UTC
結果
2014年4月
簡介

背景

Can you change your destiny? We all know that what we do today can have a huge impact on our future. That’s why topics like “10 things you wish you knew when you were in your 20s” are so popular on the Internet: e.g. women who start preventing osteoporosis in their 20s will be very likely to have healthier bones in their 50s, or young people who start using sunscreens from their teenage years will have less chance of developing skin cancer and fewer wrinkles or moles when they grow older; or something like travel and experience the world when you are young or you will immerse yourself in regret later, etc.

The prestigious skincare brand SK-II believes that planning early to shape your future goes beyond skin care. It can apply to every aspect of a woman’s life where she should plan and take action sooner than later to change her destiny. However, not every woman can really plan ahead and take action today for her future. Young women in their late 20s or early 30s aspire to be long-term planners but most of the time they focus on things that will make a difference to them now or in the short-term.

創意挑戰

Create a surprising, inspirational and insightful video to help young women (in their late 20s or early 30s) realize that they need to plan now and do things early in order to change their destiny in the future for the better.

We are not looking for tragic or negative stories to scare the audience or to create fear but some inspirational and insightful life knowledge/fact/revelation that women can relate to, become inspired by and that will move them. Keep your story authentic and positive yet powerful enough to raise attention and drive action now, for the future.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

You can use newspaper articles, online content (e.g. http://www.buzzfeed.com/mikespohr/37-things-youll-regret-when-youre-old) or simply the true story of people around you as a source of inspiration. The story you are telling or the fact you are showing could be about every aspect of a woman’s life and particularly those aspects that will catch her attention: from her beauty to her career, or her relationship, marriage or family.

It could be an authentic and delightful story telling the fact that a woman needs to start saving up earlier, not for the branded bag she wants to buy on her next trip to Europe but to make herself more self-reliant and confident, having more freedom and options in life. Or it could be a more emotional video to convince a young woman that she should nurture her relationship earlier, before any problems appear, by communicating with her partner and pulling out some romantic tricks, etc., because this will help build a better relationship in the future.

獎金

評審團獎金

  • #1 獎金 € 8,000
  • #2 獎金 € 5,000
  • #3 獎金 € 3,000
  • #4 獎金 € 2,000
  • #5 獎金 € 1,500

格式

Video/animation, 90 seconds maximum

評獎標準

We expect high-quality work with great storytelling that can inspire and drive our audience to take action. It should move the audience and make them start thinking about their choices today that would have a huge impact on their future. We want your entry to stay positive. Your entry needs to be powerful enough to make people want to share with their friends as they are thinking it is the right way to live life.

The winning entry will be rewarded and potentially featured in SK-II’s online communication.

比賽指南

本次比賽指南

  • Your entry must be in English, or other languages with English subtitles.
  • SK-II is a prestigious brand and the context, situation and lifestyle you depict in your work should fit the brand. Click here to find out more about SK-II existing ad campaign.
  • 20 creators who sent us the synopsis of their work will be given a 500 EUR production grant after their entries have been accepted.
  • Please feature the SK-II logo provided here at the end of your creation.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。