Sodimac and football 比賽結束

Can you make your national football team feel at home in your city, during the World Cup?

開始 2014年1月24日 結束 2014年2月16日 23:59 UTC 審議 結果 2014年4月
開始
2014年1月24日
結束
2014年2月16日 23:59 UTC
結果
2014年4月
簡介

背景

Feeling at home is a warm, nice feeling that contrasts nicely with the excitement and passion we experience when supporting our team, with friends at the stadium or in our favorite pub.

Imagine a major home improvement retail company that sells everything you need to build and make your home as beautiful as it could be (DIY, construction materials, tools, etc.). They want to sponsor your national football team for the next World Cup but in an innovative way: they want fans to participate and be actively involved in your city. They want to make a great buzz in the media and with the people.

創意挑戰

Give us some amazing, big, original ideas on what a big home improvement chain could do to connect football, your national team and “feeling at home” in your city by getting fans to participate in such an original way that it would create a buzz.

We are looking for promotional ideas, events, stunts, sponsorship ideas, communication ideas, social ideas… You can use online/social media but the main idea has to take place in a city. We want all the national team fans to be able to participate, so your idea has to directly involve people. It has to create a strong connection between two passions: Your home and your national football team who will be playing in the World Cup.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

For example: The company could place gigantic football scarves on your local city square and fans will be invited to write their own messages to the national team. These scarves will be sent to the country and stadium where the national team is playing for the World Cup, to be deployed during the matches.

Another example: It could challenge football fans to build a large wooden house with plenty of windows in the middle of your city square, in time for the World Cup, as a “national team home” for the fans. The World Cup football matches will be broadcast live in the house for all to see, free of charge. When the national team returns, they will do their press conference and greet their fans in the house.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Presentations with illustrations, explanations.

評獎標準

We are looking for original promotional, activation, PR ideas that will convey the message that a big home improvement retail company can really connect with football and does not hesitate to do something extraordinary to show that, with people’s participation, it is behind the national team. Your idea needs to be participative, generate excitement and create a buzz.

The winning entry will inspire Sodimac, a leading home improvement company in Latin America for its future sponsorship activities during the World Cup.

比賽指南

本次比賽指南

  • Entries in Spanish or English
  • You can add an online component but the main idea has to take place in the city.
  • You can watch this video from Sodimac. It says : "All the days look the same... until Chile arrives. To welcome all the guests, the house is transforming. It is getting full of colors and emotions.  The room becomes a living room, The kitchen a garden, and the garden a kitchen! Everything becomes a stadium when Chile is playing."

 

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
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