Aptamil for Moms 比賽結束

Help young moms have a serene first year with their baby

開始 2013年12月19日 結束 2014年1月29日 23:59 UTC 審議 結果 2014年3月
開始
2013年12月19日
結束
2014年1月29日 23:59 UTC
結果
2014年3月
簡介

背景

The first year of a baby’s life is an amazing time for both the parents and the baby. Yet this period comes with a number of doubts and challenges. Young moms value advice and tips that come from official and serious sources.

Aptamil, also known as Nutrilon in some countries, is a Danone brand with 30 years of experience in using science to engineer the best infant milk that best resembles breast milk. This brand is recommended by experts.

The beginning of a child’s life is highly important as it sets the foundations for healthy growth and development. This is why Aptamil would like to go a step further to become an expert in preparing for a child’s future health right from the very start, with good nutrition.

How can Aptamil help moms support their child(ren)’s future health?

創意挑戰

Can you think of an app or online experience that new moms will need during the first 12 months after their baby’s birth to support his/her future health?

It can be an app, a website or a program that becomes essential to young mums (and potentially dads.)There are aspects of health: the most important is nutrition but others play an essential role too. For instance, bringing families together during unforgettable moments, protecting children and stimulating them is also part of future health

This online experience will be offered when purchasing Aptamil baby milk powder and will provide access to a full set of tools and services.

We need you to find inventive ideas that will make mums or dads choose Aptamil rather than another brand because it offers this service.

At some stage in your entry (or in the media description) you must answer these two questions:

  • Why will your service make mums or dads want to register and use it?
  • How does your idea keep them “hooked” for 12 months?

TIPS:

These examples are only provided to illustrate our expectations. Please do not use them in your submission as it will be rejected.

An example for this contest is a platform that includes a service you can activate when you start looking for a child minder, once your baby is about 4 months old. It will send you potential profiles, linked to social network accounts so you can easily find a good nanny. Lastly, it recommends the best baby food products for your child according to its age. The application version of the website can be downloaded on your mobile so you can get information remotely.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Presentations with pictures or illustrations and text. (PDF only)

評獎標準

We will only accept entries that suggest original ideas of services and experiences to make a new mum’s life easier and smoother. The jury will reward the best ideas, those that Aptamil could easily own to create a strong relationship during a baby’s first 12 months.

比賽指南

本次比賽指南

  • Your idea should be in line with Aptamil’s brand personality which is: scientific, serene, reassuring and high-end. It is also empowering and supportive. Aptamil is a coach and a friend to parents and never adopts a patronizing tone.
  • Your idea can take many forms: a service, an experience, or an app. It can combine real life events and meetings with online tools.
  • Women for whom this app is designed are well-educated and modern. They want information to be clear, well organized and of course reliable.
  • They do their best for their baby and want to feel in control
  • Do not spend too much time thinking about a name for the app. That is not the central assignment.
  • Please answer the two mandatory questions to have if you wishyour entry to be accepted.
  • Your entry has to be in English.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。