Kinder Maxi 比賽結束

Show how Kinder Maxi brings back carefree childhood feelings in adults.

開始 2013年12月26日 結束 2014年2月16日 23:59 UTC 審議 結果 2014年5月
開始
2013年12月26日
結束
2014年2月16日 23:59 UTC
結果
2014年3月
簡介

背景

In an adult’s (or young adult's) life, full of excitement and responsibilities, it is often good to indulge yourself in a joyful break at the end of the day. It helps wind down and relax.

Kinder Maxi, a chocolate bar made of delicious Kinder chocolate, is made for adults who want to indulge in a pure moment of relaxation. It is made of the delicious chocolate from their childhood (“Kinder Chocolat” & “Kinder Surprise”) and is wrapped individually and the portion is specifically suited to adults. 

Having a Kinder Maxi will make you feel the gustatory pleasure that you knew since you were a child, letting you enter a carefree and lighthearted mood.

You can look at your adult life in an ironic way. In a light-hearted, carefree mood, you fall back in childhood and enjoy the moment thanks to this delicious chocolate bar.

創意挑戰

In a video or animation, show us how Kinder Maxi triggers your senses, while offering a welcomed break. Thanks to its sweet taste that brings back warm childhood memories, you can look at life in a light-hearted, carefree and joyful way.

Kinder Maxi is the chocolate treat with a soft and well known Kinder taste that will make adults disconnect from their demanding lives. When eating a Kinder Maxi, you are taken back to the carefree spirit of your childhood. We do not mean a nostalgic mood where you regret the good old times when you were kids, just a light-hearted mood that evokes freedom and joy. It is refreshing for both your mind and mood.

Your video should have a tagline at the end and an end frame with the Kinder Maxi logo. It should look like a commercial you see on TV or in cinemas.

When watching your video, any young adult or adult (people from 20 to 45 years old) should feel close to the Kinder Maxi brand and want to have some right away. The emotions in your entry should be universal, to allow as many adults as possible to relate to it.

The winning videos or animations could be used by Kinder Maxi in an online campaign. While the quality of creative execution is not important, what matters most here is a strong idea and a great story that viewers will instinctively connect with.

TIPS:

Showing flash-backs is not a route that seems appropriate. Please make sure you explore other creative routes.
Showing working environment is ok but do not use stressful environment and make Kinder Maxi the enabler of an escape. 

These examples are only provided to illustrate our expectations. Please do not use them in your submission, or it will be rejected.

Look for a concept, a creative idea that is true to the Kinder Maxi brand and that adults can universally relate to. Find it, and tell the story behind it. As long as it tells an emotional story where Kinder Maxi plays a central role and has an impact on people, your idea will be interesting. Your video will make people love the brand and make them crave for Kinder Maxi.

獎金

評審團獎金

  • #1 獎金 € 8,000
  • #2 獎金 € 5,000
  • #3 獎金 € 3,000
  • #4 獎金 € 2,000
  • #5 獎金 € 2,000

格式

Videos or animation, 30 sec. 

評獎標準

We will only accept entries that have captured the personality of the Kinder Maxi brand and those who bring to life the emotion conveyed by the chocolate bar in adults’ lives. The jury will award entries that tell the nicest and most emotional story, while being universal for people to easily see how they too could feel the same way.

比賽指南

本次比賽指南

  • Kinder Maxi is not a chocolate bar for kids. Adults and young adults are its biggest fans. Although Kinder Maxi brings back feelings they experienced as kids, the idea of this contest is not to address kids, but rather adults. So don’t show someone suddenly transforming into a child and eating it!
  • Focus on the pleasure that is brought by Kinder Maxi, the bar made of the famous chocolate from their childhood.
  • Please do not show any negative feelings. Do no focus too much on the difficult side of adulthood. Instead, spend time showing the positive aspects brought on by Kinder Maxi.
  • To immerse yourself in the Kinder Maxi brand, you can watch this video ad.
  • Kinder Maxi is not an energy bar and is not very filling
  • The mood of your video should be light-hearted, joyful and emotional
  • Entries in English are preferred but French is accepted. Entries can be in any other language as long as they are subtitled in English. 

 

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。