Lay's Microwave 比賽結束

查看 Lay's Microwave 比賽的結果


挑戰

比賽概述

Show us what happens when a potato-based product is put in the microwave!

Help Lay’s unite families with a new microwavable product. It is a potato-based, salty or partly salty snack that can be shared.

Presentations with pictures or illustrations and text. (PDF only)

6 獲獎者 68 貢獻者 82 被接受的作品 22 國家 6 語言
23f889703b0501317e980a1e24287e51

Lay's Pepsico

The Lay’s team were delighted with the breadth and quality of the entries received and the passion shown for how we can extend Lay’s into new eating experiences. We are looking forward to researching our nominated winners with our consumers to understand how we can truly push innovation on Lay’s to the next level.

評審團獎金獲獎者

由Lay's選擇

laurybonjean
laurybonjean #1 獎
laurybonjean 61,840 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
法國

#1 獎 € 3,000 被授予給Stick up! lays

I'm very happy to have won the first Prize and glad that you liked my idea. It's the 2nd time I win so I just would like to say Thank You to eYeka.

 

At the heart of the Lay’s sharing experience by offering a way for people to share the great taste of Lay’s in a new format with individual tailoring to their own tastes via unique dips.

Lay's
000
000 #2 獎
000 451,440 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
美國

#2 獎 € 1,500 被授予給Hot Potato Twists

A unique crispy potato experience that offers theatre and fun to consumers by transforming in the microwave.

Lay's
toucan
toucan #3 獎
toucan 68,640 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
美國

#3 獎 € 500 被授予給Wild West Wedges

I am surprised and delighted to have been rewarded for my effort.  I thank Eyeka for the opportunity to have participated and I look forward to more creative fun in the future.

A unique twist on the potato chip by offering consumers a way to transform them into a fun snack for sharing in the microwave

Lay's

額外的獎金類別

billyfabianto
billyfabianto 額外獲獎者
billyfabianto 16,240 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
印尼

額外獲獎者以及Billy Fabianto

I know eYeka from a friend. I never took it seriously until a close friend of mine won a contest last year. I participate in contests because I find it challenging. I love designing things and putting ideas into something more tangible. eYeka contests give me chances to be creative outside my regular job. It gives the fun as well as the challenge I need in my life without going to far from my computer (haha). I love Lays. It’s one of my favourite snacks. So when the contest  notification came through my email, I feel that I have to participate. It triggers my curiosity about what else can you make from a potato from snack. This is my first prize so I’m super excited when I found out I won. I didn’t expect it at all.

A way to deliver very differentiated snack experiences.

Lay's
Gilower
Gilower 額外獲獎者
Gilower 69,330 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
西班牙

額外獲獎者以及Lays Hot Chippers

A really innovative packaging idea that enables sharing direct from the pack.

Lay's
ram
ram 額外獲獎者
ram 280,880 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
菲律賓

額外獲獎者以及The Sweet Potato

We had fun coming up with a new concept particularly creating name studies :)

A unique idea that could be used for communication of the enjoyment that Lay’s brings our consumers around the world.

Lay's

Lay's Microwave 社區

看看比賽中所有的創意貢獻者

Thank you all the winners and of course ll the participants of this contest! We are looking forward to seeing your ideas on the shelves of the supermarkets! 

68 個貢獻者