Lay's Microwave 比賽結束

Show us what happens when a potato-based product is put in the microwave!

開始 2014年1月24日 結束 2014年2月17日 23:59 UTC 審議 結果 2014年4月
2014年2月17日 23:59 UTC


From backyard BBQs and birthday parties to informal picnics, Lay’s (also known as Walker’s, Smiths and Sabritas) is there to share the moments. It’s no wonder these delicious and perfectly crispy potato chips have been America’s favorite snack for 75 years. Lay’s is part of every party.

But it seems that since technology is everywhere, family time has changed a bit…

Picture this: members of a family are sitting together in a kitchen. Physically together but each of them is busy looking at their tablet or smartphone. They are together, but not connected. Suddenly, the elder brother takes a new potato-based product out of the microwave and puts it on the table. They all suddenly look up from their screens. It’s a salty snack to be shared, that each family member can personalize, customize and eat. It’s delicious and so inventive! It connects the family back together. It makes them share and talk, it creates bonding moments.

Now, tell us: what is it? 


Invent what’s next! Create a new microwavable potato-based food product that the whole family will enjoy sharing at snack times.

Your innovative foodstuff should be central to an interactive experience; something that people can customize, personalize and share.

Keep in mind that this product will be created by Lay’s. It has to be fun and appetizing. It should appeal to a broad group of people. It is for the family or friends to share.

Please take time to explain what your idea is about and how it connects people. Do not dwell on the technical aspects of the preparation, but wow us with a concept that will bring snacking to a new level! 


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

You are free to create your own inventive potato-based product. There are not many restrictions.

Your product can use ideas from other types of products like dips, frozen appetizers, breakfast foods, sweets & desserts. You can use any additional flavorings – salty or sweet like dips, herbs, spices etc.

It can be a snack, a mini meal, part of the meal, a substantial meal… anything!

You are free to find the best way to consume for your product.

A good entry for this contest could be a product that initially has the shape of a small ball and when placed in the microwave and heated for 3 minutes, becomes as big and flat as a plate and looks like a cake. You take it out of the microwave and place it on the table. Each person at the table can add a spread (sweet, sour, etc.)

Then, they sprinkle crisps over the cake. You turn it upside down and cut it into slices. Each person gets a slice and decides whether to try others’ creations or to stick to their own.



  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500


Presentations with pictures or illustrations and text. (PDF only)


We will only accept entries that propose inventive ideas for a microwavable potato-based product. It has to unite families (or groups of friends.) Awards will go to ideas that best meet these criteria while being truly creative and true to Lay’s personality.



  • It’s not about heating a basic potato chip. Please look beyond what already exists and invent your own product!
  • The product can be prepared at home by the consumer or in a store by an assistant.
  • Do not use too many local ingredients.
  • Please download the Lay’s Logo and add it to your idea.
  • Entries have to be in English 



  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。