Doncafé Pack Design 比賽結束

Can you sensualize Doncafé and create a new, irresistible label design for its sachets and boxes?

開始 2013年11月21日 結束 2013年12月18日 23:59 UTC 審議 結果 2014年1月
開始
2013年11月21日
結束
2013年12月18日 23:59 UTC
結果
2014年2月
簡介

背景

From the delicious and delightful smell and aroma to a wide variety of irresistible flavors, Doncafé instant coffee mix is all about pure sensuality. Doncafé’s coffee comes in small ready-mixed sachets. They are a favorite among educated, sophisticated working women who like practicality (only requires water to be added). They offer a variety of great delicious flavors such as classic coffee+ cream (2in1 or 3in1, with sugar) or indulgences like flavored coffee (rum choco, toffee caramel, tiramisu or even pinacolada for ice-coffee versions.) But the size makes it difficult for these sachets to stand out in the crowded supermarket shelves among all the other coffee brands… We cannot change their size or their shape but we can revamp the packaging design of the box and sachet. This is where we need your help.

創意挑戰

Can you sensualize Doncafé and create a new, irresistible label design for its sachets and boxes ?

The packaging for these products is as follows: the individual sachets are grouped into an open box that sits on the supermarket shelf.

You need to design 2 graphic designs for each variant listed below, using the template provided in the toolkit.

The 4 products you need to redesign are:

  • “2in1 Classic”: Coffee and Cream.
  • “3in1 Classic”: Coffee, Cream and Sugar.
  • “3in1 Flavored Rum Choco”: Rum Choco flavored coffee & cream and sugar.
  • “4in1 Functional Guarana”: Guarana & coffee & cream & sugar.

Many other flavors are available (e.g. toffee caramel, tiramisu or pinacolada) but you don't need to redesign these. You should think of how your concept could be applied to the entire family of products and the different flavors within each family.

A packaging design agency will use the winning idea and apply it to all the flavors in each family to produce the final packaging.

Your design needs to reflect the Doncafé brand's personality , which is genuine, caring and optimistic.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

For example you could start by looking at the Doncafé website to find out how they talk about their coffee. You could also go to a supermarket to look at the coffee aisle. Check out the brands and what messages they are trying to convey through their packaging. You could also put yourself in the shoes of a typical consumer who buys Doncafé coffee. A woman, usually aged over 25 years, who is ambitious, sophisticated, educated, probably working. Think about her daily life and what a relaxing, indulging break with a nice coffee could bring to her, physically, mentally and emotionally.

 

獎金

評審團獎金

  • #1 獎金 € 4,000
  • #2 獎金 € 2,000
  • #3 獎金 € 2,000
  • #4 獎金 € 1,000
  • #5 獎金 € 1,000

格式

Presentations with pictures or illustrations and text. (PDF only)

評獎標準

We accept entries that clearly bring out the indulgent, irresistible smell and taste of Doncafé’s high quality mixes to life in a sensual manner. The award will go to the best packaging design that stands out on the shelves and conveys a promise of a unique break of sensuality.

The winning entry will inspire a packaging design agency and will be turned into actual packaging for the brand, ready to deploy in stores.

比賽指南

本次比賽指南

  • Use the templates for the box and sachets available here (for actual sizes)
  • You should not change the size or shape of the sachet or the box.
  • To help you understand how the box template looks like check out this short demo.
  • Include the Doncafé Logo available here in your designs. Don't change it.
  • To see what this looks like in a supermarket, take a look at the picture in the toolkit.
  • The 2x1, 3x1 or 4x1 notation on sub-line must be the second most visible element (after the DonCafé logo). You can change the typography, color or visualization or this notation.
  • Guarana 4in1 must be kept in the color green (the color of Guarana)
  • For the box front, please include: the Doncafé logo, type of mix, ingredient tags, flavor description. Sachet visual to be placed on the box for easier identification (not necessarily on the front).
  • You entry must be in English

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。