Toyota 比賽結束

Show us what amazing offer TOYOTA could give to car buyers, besides a car!

開始 2013年9月23日 結束 2013年10月21日 23:59 UTC 審議 結果 2013年12月
開始
2013年9月23日
結束
2013年10月21日 23:59 UTC
結果
2013年12月
簡介

背景

What makes you want to buy a car? Obviously, it is the convenience, the freedom, the prestige and the great feeling that come with owning a car. But besides the greatness of the car itself, what will motivate you to make the decision? Price discounts and low rate finance schemes seem out-of-date and are losing their appeal. So what could make buying a car more appealing and what could make the deal more attractive?

TOYOTA wants to offer its customers something amazing, besides a car, which will encourage them to buy a car, while giving them a feeling of benefit and reward– a deal so irresistible that will make them want to run to the dealership immediately.

創意挑戰

Create an innovative and engrossing poster showing what amazing value-added offer TOYOTA can give you, besides a car, to make buying a car a cooler and a more appealing decision. Go beyond the gimmicks like price discount or cheap fuel and create a revolutionary and irresistible offer that no other car brand has ever given to its customers.

Your idea should be truly original, refreshing and innovative enough to completely change people’s perception about buying a car – you are not just buying  a car, you are buying something amazing. It should generate thrill and excitement that will draw people to the dealership.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected. 

You can start thinking about what people need, value and think about cars. Like what would be the reason for people to buy a car and what could be the value-added THING (or service; etc.) they would want to have. Everyone likes free gift but please think about something beyond just giving away a simple iPad. We are looking for ideas that can really go with a car deal or a service that most customer would dream to have, or something even more revolutionary that completely transforms our perception about owning a car.

For example, you can provide different types of free services to different types of customers. E.g. a deal of 10 free valet parking services for people who are in a hurry to attend a meeting/dinner or keep an appointment but need someone to park their vehicle. Or a deal of 10 free school-pickup services to people who have kids in school. Or a deal of 10 free chauffeur services for people who enjoy partying and need someone to drive them home. In this respect, you can emphasize the idea in your poster that TOYOTA will pick up your kids for you or TOYOTA will drive you home after a wild night out. Example of a tagline: “besides a car, TOYOTA comes with the help you need.”

獎金

評審團獎金

  • #1 獎金 € 5,000
  • #2 獎金 € 3,000
  • #3 獎金 € 2,000

格式

Photo, illustration or print with explanations 

評獎標準

Be creative and revolutionary but bear in mind that your poster should be appealing and attractive enough to draw people to a TOYOTA dealership after they’ve seen it. In this respect, the idea should also be impactful, single-minded and easy to implement. Gimmicky ideas such as free iPads will be rejected. We are focused on great ideas rather than a beautiful ad for TOYOTA.

The winning entry will potentially be retained by TOYOTA and used across the company's retail channels.

比賽指南

本次比賽指南

  • Your idea should be conveyed both through a visual and a clear tagline.
  • Please give explanations about your visual concept using the media description.
  • Entries must be in English.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。