KLM 比賽結束

Show us what happens when a phone addict tries to do everything, even the impossible from his phone!

開始 2013年7月19日 結束 2013年8月25日 23:59 UTC 審議 結果 2013年10月
2013年8月25日 23:59 UTC


Smartphones have completely taken over our lives. We all have a friend or colleague who is completely addicted to his or her phone and tries to use it for everything, even things that aren’t really possible. Sometimes this results in hilarious and dramatic consequences…

Today, we all use our phones for many things: taking photos, shopping, reading, dating… But sometimes, when you try to do too much, things can go wrong. This could mean receiving the wrong pair shoes, messing up your dating schedule or accidentally video calling your Mum at the wrong moment, but there could also be even more disastrous, dramatic or hilarious consequences!


In an engaging and very humorous video show us the disastrous, dramatic or hilarious consequences that happen when a phone addict tries doing everything (even the impossible) from his or her mobile phone.

In your creation, you need to dramatize a scenario in which the protagonist tries to do too much (even the impossible) with his or her phone and make the consequences truly engaging. Your creation should be fun and interesting so that people want to share it with their friends or colleagues.


We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

Think about your everyday life and the phone addicts that you know who always do too much with their phones…

Example of an entry: Bill is a young smartphone addict. He is at the office, organizing a bachelor party for his best friend using his phone. You can see him juggling between applications and phone calls: ordering a surprise “giant cake” with a girl hidden inside and a “Surprise Big Boy!” banner whilst also scheduling a presentation given by the accountancy department. On the big night, his friends who were eager to paint the town red are seen instead listening to a boring presentation of the latest financial results… And his boss who is meeting a very conservative client is surprised to receive a big cake from his junior member of staff, Bill! 



  • #1 獎金 2 round-trip KLM Business-class tickets to any European destinations + 5,000 euros (€ 10,000)
  • #2 獎金 2 round-trip KLM Economy-class tickets to any European destinations + 3,000 euros (€ 5,000)
  • #3 獎金 1 round-trip KLM Economy-class ticket to any European destinations + 2000 euros (€ 3,000)


Video or animation of 30 to 60 seconds.


We are looking for original, fun and interesting entries that engage and surprise us with a dramatic and hilarious twist. Be funny and go crazy! Make your story unexpected, with viral potential.

The winning entries will be promoted by KLM to entertain and engage its audience.



  • Your entry must be in English, or Chinese or Japanese with English subtitles.
  • You should end your creation with the KLM end frame provided here


  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。