Convince people to buy their first PC, with emotions and word-of-mouth!
Alert: you must read the whole brief, not just the teaser, to fully understand the challenge.
Be it laptops or desktops, the personal computer (PC) has become an essential part of people’s lives. People use it to work, communicate, create, express themselves, connect with others on social networks and for entertainment. However, there are still millions of people in the world who have not yet bought their first PC. While they are getting familiar with PCs by using them at Internet cafés, with friends or at work, they are still hesitating to buy their own PC because they cannot envision how it could change their lives.
Convince people to buy their first PC with an original, engaging message that connects with people on an emotional level, as well as a plan to spread the word using social networks.
FORMAT: Illustration/photography with text, presentations.