Oral Care 比賽結束

Revolutionize our oral care routine and say goodbye to toothbrush and toothpaste!

開始 2013年6月27日 結束 2013年7月18日 23:59 UTC 審議 結果 2013年10月
開始
2013年6月27日
結束
2013年7月18日 23:59 UTC
結果
2013年9月
簡介

背景

If you find something simple, useful and enjoyable, it probably will be easier for you to make it a part of your daily routine. For example, people find taking a shower a rejuvenating and enjoyable experience as well as a simple and helpful way to cleanse the skin and kill germs – it has therefore become part of everyone’s daily routine.

Brushing your teeth is another story: some people have formed a good habit of brushing their teeth twice or more a day, but there are still many others who don’t enjoy it and don’t do it. And that’s before we even mention gargling mouthwash or flossing! But as we know, if people don't have good oral care habits they may develop very serious dental problems in the long run. That’s why it’s be a good idea to create a more convincing and appealing product to help them form the habit.

創意挑戰

Here is your chance to revolutionize the daily oral care routine by creating a totally new oral care product (beyond toothbrush, mouthwash, dental floss etc.) that makes oral care simpler, more effective and enjoyable.

Your creation should be absolutely new and completely different from existing oral care products, including chewing gum. It has to be simple and enjoyable to use as well as truly effective. It should be intuitive and should not require a long explanation in order to be used.

Your product should be something that people can use every day and that everyone can afford, so don’t create overly complicated or expensive high tech solutions. 

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

You should think about how to make the process of oral care simpler and more interesting without compromising the cleaning effect. Focusing on the experience, create a product that can make the process more fun and enjoyable.

Example of an entry: a spray that forms a film on the surface of the teeth, protecting them from dirty and decay as well as freshening the breath. It could be applied in the morning after you get up to refresh your teeth and provide protection for the whole day. At night, you could use another spray that dissolves the film on your teeth and kills the bacteria in your mouth. At the same time, it gives you clean and pleasant breath that helps you sleep better. 

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Pictures, illustrations, sketches with explanations.

評獎標準

We are looking for original and groundbreaking ideas that are also practical enough to be made into real products. We also want you to illustrate your idea with comprehensive pictures and drawings.

The winning entries will potentially be tested and developed by a world-leading oral care brand into real products.

比賽指南

本次比賽指南

  • Your entry must be in English or Chinese.
  • Your entry should include:
    • A clear and vivid visual illustration of the product idea
    • Illustration of the usage instructions
    • Show us what problem it can help users to solve and what the product promises to the users
  • Your idea should be innovative but also practical: it could actually be made into a real product that ordinary people can afford.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。