VISA Paywave 比賽結束

Change the way we pay, everyday, with VISA payWave!

開始 2013年6月20日 結束 2013年7月14日 23:59 UTC 審議 結果 2013年9月
開始
2013年6月20日
結束
2013年7月14日 23:59 UTC
結果
2013年8月
簡介

背景

VISA payWave is the latest in secure, contactless payment technology. If you have a VISA payWave enabled card, just wave it in front of a special card reader at a shop’s cashier and go. There's no need for a signature or pin.

It helps you spend less time at the register and gives you the convenience and freedom to do the things that matter most to you. How do we get people to know about it and make it a habit to use it regularly?

創意挑戰

Invent a creative, attention grabbing way to create a habit for people to use VISA payWave whenever they go to a shop or supermarket.

In your idea, you cannot reinvent the product or the way it works. What VISA is looking for above all is an incentive for people to use VISA payWave, almost as a reflex, without thinking everytime they shop. Don't suggest earning points to redeem for discounts as a loyalty scheme as this has been done to death… Think of something more original that will get people to know that they can use VISA payWave and want to use it in a shop or supermarket.

You also do not need to educate people about how VISA payWave work. They know. They just don’t think about using it.

You can find more about VISA payWave here.

TIPS:

We are giving you examples to help you understand what we expect. Please do not copy these in your submission as it will be rejected.

For example, you could imagine that since people using VISA payWave would value convenience and speed, you could have a priority lane for VISA payWave users in a supermarket. These will have big signs with the logo and a short summary of the benefits to capture people’s attention, and remind them to use the card to save even more time at special cashiers. Or you could imagine a program that estimates the time people save everytime they use VISA payWave. At the end of the month, these minutes accumulate and turn into hours, then days. Every month a VISA payWave user chosen at random wins a holiday equivalent to his number of days saved to a nice destination. 

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Presentations with pictures or illustrations and text.

評獎標準

To be accepted, your idea has to be innovative.  The aim is to grab people’s attention and create that habit everytime they go to a supermarket or a shop to use VISA payWave. How would they be reminded? What is the incentive?

Don't suggest just earning points to redeem for discounts as a loyalty scheme. The winning entries will be those suggesting something original and creative.

比賽指南

本次比賽指南

  • Your entry needs to be in English.
  • You don’t need to educate people about what VISA payWave is and how it works. The objective is to find a way to remind them to use it everytime they shop, with an incentive for doing it.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。