Oxy 比賽結束

Show teenage guys how foam gives them the ultimate refreshing feeling.

開始 2013年6月10日 結束 2013年7月22日 23:59 UTC 審議 結果 2013年9月
開始
2013年6月10日
結束
2013年7月22日 23:59 UTC
結果
2013年9月
簡介

背景

What does a teenage guy expect when it comes to washing his face? Obviously the product must clean the skin, but it is the refreshing feeling that is the real magic. Foam is the ‘magic maker’: the rich and creamy foam creates a refreshing sensation during and after use, eradicating tiredness and dullness and providing a gentle kick for the rest of the day. 

OXY is one of the most popular brands in the male face wash category. It is launching a new facial cleanser specially designed for teenage guys. As you push the pump-action bottle, a
micro-fine, moisturizing foam is produced. It thoroughly removes the dirt and oil from your skin as well as giving you a supreme refreshing feeling that you’ve never experienced before. This is what sets OXY apart from other cleansers!

創意挑戰

Through a surprising and engaging viral video/animation, show teenage guys how “the amazing foam” gives them the ultimate refreshing feeling.

Your creation should appeal to teenage guys and show them how foam can be the ‘magic maker’, providing a superb refreshing experience. 

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

Example of an entry: a teenage guy is washing his face with OXY. We see him push the pump of the OXY bottle, and start to wash his face with the foam… Suddenly, the foam on his face freezes and transforms into an ice helmet! The bathroom changes to a scene in a video game, he becomes the Ice Age hero fighting his enemy, Fire Lord. He wins the battle with a gun that freezes everything (that is actually his bottle of cleanser) and he leaves the bathroom feeling refreshed and ready for the next challenge.

獎金

評審團獎金

  • #1 獎金 € 8,000
  • #2 獎金 € 5,000
  • #3 獎金 € 2,000

格式

Video/animation of 30 seconds

評獎標準

We are looking for original, fun and surprising entries that could go viral on social media networks and become popular among the teenage community.

The winning entries will be featured on the brand’s social media channels as a part of the launch campaign of this new product. 

比賽指南

本次比賽指南

  • You can find more information about OXY from here.
  • You can find the image of the pack shot here.
  • Your entry can be in English, French, Spanish, Chinese, Bahasa Indonesian or Japanese.
  • Please end your creation with an end frame featuring the Oxy logo, pack shot and the product name (the width of the product name has to be approximately one third of the frame) shown for 3 seconds.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。