Mini Meal 比賽結束

Impress women with a delicious health and beauty supplement - “mini-meal”

開始 2013年5月27日 結束 2013年6月17日 23:59 UTC 審議 結果 2013年9月
開始
2013年5月27日
結束
2013年6月17日 23:59 UTC
結果
2013年8月
簡介

背景

Nowadays, women are increasingly concerned with their beauty and general wellbeing. Actually they are always seeking for new ways to get beautiful figures and radiant-looking skin. Eating well is an important part of this - health and beauty supplements are good for you but they are boring and tend not to taste great, while indulgent foods that you eat for pleasure are generally not very healthy or good for your skin.

“Mini-meal” is the exception. It is a delicious health and beauty supplement that provides a creamy, indulgent taste with low calories as well as health and beauty benefits such as collagen and dietary fiber. It comes in an innovative product format - powders in a sachet. Mixed and stirred with cold milk, it forms a creamy yogurt-like texture, which not only tastes great but also makes you feel full for longer, thanks to the texture and the goodness inside.

You can enjoy it as part of your main meals, as a snack in between meals or even as a healthy dessert.

There are two variants that offer different health benefits:

  • Mango flavor:  contains collagen and multi vitamins to support healthy skin
  • Apple flavor:  contains dietary fiber, prebiotics, probiotics and multi vitamins that support gut health that is the key to healthy skin and good shape.

創意挑戰

Impress women with an original, memorable and engaging story to describe the most compelling and appealing element of this delicious health and beauty supplement. Make them want to discover this new product!

Don't just make an advert; we want you to tell us a unique story. There are a lot of great things about this innovative product but please choose the most appealing ONE to include in your story. Think about what will make women interested in this product and how it can fit into their lives.

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

You could start with the “beauty benefits” of the product: for example, it builds women’s beauty from the inside out; it is an indulgent treat for the body and a nutritional treat for the skin. Or you could dramatize the process of making it: it’s a transformational process, magically combining the goodness of milk and the benefits of the product and creating an everyday “ritual” for health and beauty. You could think about creating a lifestyle around this product by showing occasions that would make women want to use it, how it makes them feel etc.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Storyboard (illustrations with explanations)

評獎標準

We are looking for original, relevant and unique ideas to communicate what’s so great about this innovative product. Create a story around it in order to interest and impress women.

Your idea could inspire the world-leading food and health supplement brand “BRAND’s InnerShine” to create a campaign to launch this revolutionary product range and introduce it to its female consumers.

比賽指南

本次比賽指南

  • Your entry can be in English or Chinese (Simplified or Traditional).
  • Your entry should include illustrations in storyboard format and descriptions/explanations that help people to understand your story.
  • You can feature either one or both of the two variants in your story. You can find the pack shots here.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。