Beko 比賽結束

Could choosing smart appliances empower you to lead a better everyday life?

開始 2013年5月09日 結束 2013年5月26日 23:59 UTC 審議 結果 2013年7月
開始
2013年5月09日
結束
2013年5月26日 23:59 UTC
結果
2013年7月
簡介

背景

Whether going to university, moving home, getting your first job, getting married or having children, there are challenging times in your life when you need to make smart choices while staying optimistic, honest and authentic. Beko, one of the largest providers of white goods, believes that smart choices begin at home.

Beko offers a full range of washing machines, dryers, dishwashers, stoves, ovens, refrigerators, vacuum cleaners, toasters, irons and coffee machines that are designed to protect both your budget and the environment by saving on resources without sacrificing quality or design. All Beko products offer smart technologies with stylish functional design. The idea of saving resources is key for the company: its products are best in class globally for energy and water consumption savings and its factories are designed to be environmentally friendly.

Beko needs your help to create a compelling, optimistic story and a visual to convince people that choosing the right home appliances has the power to change their lives and the world around them for the better.

創意挑戰

Tell us a short, original story with a visual that shows how making smarter choices with smart appliances lead to a better home, a better life, and ultimately a better world. It should be optimistic and compelling, as told by a passionate, youthful and dynamic person who puts a smile on your face and hope in your soul.

Beko is a youthful company that is really passionate about making a difference in people's lives. Your story should reflect that sense of optimism and the idea that people can make a positive difference through their purchase choices.

Don't make an ad for Beko! We want a nice, short story with a beautiful visual that really brings to life how smart choices and smart appliances can lead to a better home, a better life and a better world. The idea is that the visual will draw people in and make them want to read your short story. Don't worry if you are not confident about writing beautifully, we are more interested in the story itself, not necessarily how gifted you are as a writer. Just lay down your thoughts.

You can design the layout of your story and visual however you like – the picture could be beside, above or below the text.

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

Example of an entry:

- Visual: It is the evening. A young woman is proudly displaying a flower arrangement she made from both flowers and recycled compact discs, placed on a beautifully designed washing machine that is silently washing the laundry in a small kitchen. Her husband is looking at her work with admiration while holding a sleeping baby. You can really feel the peaceful, positive vibes that come out of this lovely family scene.

- Short accompanying story: Mary loves nature and art. Although she lives in a crowded city, she likes to decorate her home with flowers, as she believes that it creates a better environment for her husband and young child. When the old washing machine she inherited from her mother broke down, she chose a Beko as a replacement. With its sleek, compact design it fits nicely into the kitchen and the company's green credentials appealed to her. What's best is that it is so silent that it won't disturb the precious peaceful environment she has created in her flat. And the money she saved will go a long way towards fulfilling her dream of turning her apartment into a garden, filled with her own pieces of art.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Pictures, illustrations, photography, sketches with text.

評獎標準

We are looking for great stories and visuals that show how Beko's smart appliances can have a positive impact onto someone's life. It should reflect a tone of optimism in the face of the challenges today’s generations face in the world.

Your stories and visuals will guide Beko on how it should communicate its passion for changing your lives for the better in a simple, concise, engaging and optimistic manner.

比賽指南

本次比賽指南

  • Your entry must be in English.
  • Please include only one visual to illustrate one story. Your story should be included in your entry, do not write it in the media description.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。