Fiat 500 比賽結束

Turn Fiat 500 models into people's portraits!

開始 2013年3月14日 結束 2013年4月07日 23:59 UTC 審議 結果 2013年5月
2013年4月07日 23:59 UTC


It is often said that a car reflects the driver’s personality. Whether you drive a pick-up truck or a convertible sports car, your car conveys an image of yourself that you want to communicate to others: this could be status, independence, toughness, coolness, etc...

The Fiat 500 is “Unmistakably Trendy, Undeniably You”. And because you can now customize the car to make it your own, it says even more about you!

Can you turn the four Fiat 500 models into people’s portraits?


Calling all budding art directors and photographers! Your challenge is to create a series of 4 different photographic portraits of individuals, each illustrating the atmosphere and color scheme of a specific FIAT 500 model.

The 4 Fiat models to illustrate in 4 portraits (1 portrait for each model):

  • Blue / Nightclubbing - illustrated by the Fiat 500 Blue Soul
  • Pink / Romanticism - illustrated by the Fiat 500 Idol Pink
  • Red / Sportswear - illustrated by the Fiat 500S Pasodoble Red
  • Beige & Black / Summertime - illustrated by the Fiat 500C New Age Cream

Your photography needs to be in colour and show a person. For each of the four photographs, please provide a short description of 50 characters maximum that gives more information about the individual you have chosen to illustrate the car model. Some examples: “Enzo on his way to Monte Carlo”, "Justin enjoying the sunshine", "Shamrock is into glam rock". Feel free to create your own short caption about your character.

In your creation, keep in mind that the Fiat 500 is about optimism, glamour and fashion. It is an iconic, stylish yet accessible car – an “everyday masterpiece”.

The four photographs do not necessarily need to feature the same person. It can be either you or other people.

Please upload your pictures and texts in the template provided in the toolkit.



  • #1 獎金 € 1,500
  • #2 獎金 € 750
  • #3 獎金 € 250


Four photos and four short descriptions must be uploaded into the template provided.


  • We will only accept entries consisting of four photos (one for each car model) and four short text descriptions (one for each photo).
  • The winning creators will capture the best quality photographs and manage to create a strong link between the themes the cars evoke and their photographs and descriptions.

Your creations will be used on Fiat’s French Facebook page to promote the Fiat 500.



  • No illustration work – your entries must look like real photographs.
  • Please submit your entry in English or French.
  • While creating your entry, keep in mind the personality of the Fiat 500 brand: optimism, glamour, iconic, stylish, fashion and accessible.
  • No trashiness or sexual imagery.
  • In the description of your media, please briefly explain the idea behind each photograph.
  • Do not insert any text into the photographs - please put it below in the box provided.
  • Each photograph needs to have a minimum resolution of 440 x 380 pixels.


  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。