In Store Display 比賽結束

Create an interactive, eye-catching multi-sensory in-store display for hair care products!

開始 2013年3月28日 結束 2013年4月14日 23:59 UTC 審議 結果 2013年5月
開始
2013年3月28日
結束
2013年4月14日 23:59 UTC
結果
2013年5月
簡介

背景

Using a hair care product is a pleasure. Shampoos, conditioners and creams are colorful and attractive. They smell good, they are easy to carry and nice to use. But it is not always fun to shop for hair care products. There are so many products in the aisle that there isn’t a single one that really stands out.This is because hair care product displays don’t attract much and have difficulties to engage with consumers. The only thing people can currently do is to open a bottle of shampoo to smell it, put it back and try another one…. This leaves a lot of room for creativity!

Can you come up with a product display that would immediately grab the attention of a busy shopper? A product display that would stop people in their tracks and make them want to interact with it? A product display that would turn choosing a hair care product into a great experience, appealing to all five senses?

創意挑戰

Your challenge is to create an innovative hair care product display that is attention-grabbing and that engages all five senses, allowing customers to interact with the products and thereby making them more likely to buy them.

Your product display idea has to immediately attract the attention of consumers, it must stand out among all the other products and displays competing for attention in a shop. It must make them want to interact with it, to obtain information, to feel the products, to touch them, to experience them... Try and engage all five senses as far as possible: sight, hearing, smell, touch and taste.

Your product display ideas should be designed for supermarkets, grocery stores or drugstores and could take the form of a stand, something that is at the end of the shelves or any other format that can be implemented in a hair care products aisle.

TIPS: We are giving you examples to help you understand what we expect. Please do not copy these exactly in your entry as it will be rejected.

To start creating your entry, put yourself in the shoes of a typical shopper. They walk through the door of a supermarket, go about their shopping and may or may not end up in the hair care products aisle, which is packed with competing products and displays. How can you attract their attention from the moment they walk in and direct them to a special corner of the store or into the hair care aisle of the supermarket? You could use stickers on the floor, music, lights with special effects, something attached to shopping trolleys... How would you get people to notice your display? How would it grab their attention and their interest? You could consider a stand with a totally revamped shape, or interaction with real products – for example, you could have a real coconut to taste in order to promote coconut products. What about product samples? How can technology play a role in the overall display? When you connect with a hair care brand, imagine all the sensory information that is important: what you see, smell, touch, hear and potentially taste. Tell us what happens with your display.

Your creativity has no limits here!

獎金

評審團獎金*

  • #1 獎金 € 1,250€ 2,500
  • #2 獎金 € 750€ 1,500
  • #3 獎金 € 500€ 1,000

* 評審團獎金反映了品牌購買作品知識產權的決定。如果沒有購買購知識產權,eYeka愛可網將保證頒發全額獎金的50%。當品牌決定購買作品的知識產權時,獎金被全額頒發。

格式

Print: presentations, photos and illustrations with text.

評獎標準

We will only accept design ideas that are unique, original and that engage many or all of the five senses (sight, hearing, smell, touch and taste). We will award creators who find the best way to capture the attention of a man or woman, while involving as many senses as possible through an interactive product experience, made possible by your innovative display.

比賽指南

本次比賽指南

  • This contest is for a brand that we cannot communicate about so we call it Hair Care Brand. To create your display, please use the logo in the toolkit. Do not create a logo or a new brand name, this is not the purpose of the contest.
  • Your display is for hair care products such as shampoo, conditioner, cream or hair sprays.
  • Your display could be aimed at men, women or both.
  • Submit your entry in English.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。