Bimbo Packaging 比賽結束

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比賽概述

Create convenient and attractive packaging so that customers can enjoy sweet bread on the go at any time of day.

In Mexico, there is one food that is more popular and more loved than all others: sweet bread, known in Spanish as “Pan Dulce”. Sweet bread is commonly eaten at breakfast and dinner at home, usually with family and friends. It is a very traditional product that Mexicans of all ages love to eat!

Bimbo is the renowned brand leader in packaged sweet bread as well as sliced bread. Its flagship sweet bread products are “Mantecadas” and “Panqué”. Mantecadas are a type of spongy pastry similar to a muffin and Panqué is the Mexican name for pound cake. These products come in both individual and family formats.

Your challenge: To create innovative, convenient and modern individual and family-size packaging ideas for traditional Panqués or Mantecadas that will encourage people to enjoy these products on the go and at any time of day, not just at home for breakfast or dinner.

Format: Pictures, illustrations, sketches with explanations.

5 獲獎者 68 貢獻者 83 被接受的作品 24 國家 9 語言

評審團獎金獲獎者

由Bimbo選擇

wangyizhen
wangyizhen #1 獎
wangyizhen 14,390 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
中華人民共和國

#1 獎 € 5,000 被授予給The Package Design of BIMBO Mantecadas 宾堡Mantecadas包装设计

We loved this idea, it covers the brief´s necessity to be on the go while generating a more pleasurable and fun experience a modernizing the category. Congrats for your useable approach!

Bimbo
Mrno
Mrno #2 獎
Mrno 76,220 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
中華人民共和國

#2 獎 € 2,500 被授予給New Pack Bird and House

The prize is a big surprise for me, another winner is my classmates! Congratulation to him. I hope more people will recommend Eyeka to others; it will give them exciting news. Thanks a lot Eyeka and Bimbo.

Best regards

We find the form-concept especially appealing and engaging for children and youngsters, while opening a lot of possibilities for seasonalities. Congrats for your target focus!

Bimbo
Gilower
Gilower #3 獎
Gilower 69,330 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
西班牙

#3 獎 € 1,200 被授予給Bimbo Packaging Mantecadas

Before all I have to say that Bimbo has a good taste!! xD Thank you Bimbo for picking me and my media as a winner. But also thank you eYeka and its team for its help, I'm very happy with this community. I can say that thanks to eYeka, my portfolio is more and more supplied and it helps me to develop my career as a designer. Thanks!

We love this option because of the emphasis on the ritual of eating sweet bread while generating a more artisanal and modern loop & feel. Congrats on the great design!

Bimbo

額外的獎金類別

TOM_
TOM_ 額外獲獎者
TOM_ 5,490 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
巴西

額外獲獎者以及MANTECADAS_FAMILY AND SINGLE PACK_

carlos_takemoto
carlos_takemoto 額外獲獎者
carlos_takemoto 409,580 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
巴西

額外獲獎者以及CORRECT VERSION - Packaging - X

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