Home Workshops 比賽結束

How can you get the same quality of learning than a real class, while being comfortably settled in front of your computer?

開始 2013年1月16日 結束 2013年2月06日 23:59 UTC 審議 結果 2013年3月
開始
2013年1月16日
結束
2013年2月06日 23:59 UTC
結果
2013年3月
簡介

背景

As eYeka members, you are passionate about creation and we guess always looking to acquire new skills in your field of expertise to get better at what you do. Many people are keen to learn a new trade or hobby, such as cooking for example.

You can go to classes… but it means you have to live in a big city that has this kind of programs. This is an exacting activity. Not to mention it’s expensive!

The alternative is to go online and search for appropriate content. But how to be sure you get the right information? Plus that could feel impersonal and boring due to the lack of interaction with other people. How about a third way of learning? What if the best of the two was mixed in order to create a new delightful experience, all year long?

It will soon be possible to have cooking classes delivered at home, in front of your computer. How will it work? Physical content will be delivered at home, by mail. Then you will connect to a website, follow a live class and be able to ask your questions to the chef. Then, you could have access to more content online and connect with a community of other cooking trainees. This is the next generation of home workshops!

A leader in leisure and culture wants to understand your expectations regarding a new home learning experience.

創意挑戰

Imagine that you are passionate about cooking. We want you to think about how this new kind of home workshop could be delivered to you.

How could you get the same quality of learning than a real class, while being comfortably settled in front of your computer?

Through an engrossing visual media, imagine the full experience of a new way of learning cooking at home.

While creating your entry, you have to include three mandatory elements:

  • The fact of receiving physical content by mail 
  • Going to a website to follow a live course by a chef
  • Having access to some information online and connecting to a community 


TIPS: You can start by addressing each of the three mandatory elements. Ask yourself these questions: As a passionate about cooking, what kind of content do you want to receive at home ? Recipes, leaflets, utensils, special ingredients etc?

How can you interact with the chef before the class? How can the chef deliver a fun and attractive class?

What kind of content would you need to find online after the class? How would you interact with the community of other trainees?

獎金

評審團獎金*

  • #1 獎金 € 1,500€ 3,000
  • #2 獎金 € 750€ 1,500
  • #3 獎金 € 250€ 500

* 評審團獎金反映了品牌購買作品知識產權的決定。如果沒有購買購知識產權,eYeka愛可網將保證頒發全額獎金的50%。當品牌決定購買作品的知識產權時,獎金被全額頒發。

格式

PowerPoint presentations, sketches, illustrations, pictures or a mix of these.

評獎標準

Learning by doing is key here: we will award creations that show how people can get better in cooking thanks to a full program and a delightful experience.

We want to understand what is the role of the service provider.

We will be particularly attentive to entries that best show how physical and digital content can be used to support the learning experience.

比賽指南

本次比賽指南

  • Three mandatory elements have to co-exist in your story: 
    • Receiving physical content by mail
    • Going to a website to follow a live course by a chef 
    • Having access to some information online and to a community of other students. 
  • Your workshop has to be about cooking. 
  • You can follow this workshop by yourself or together with friends or family. 
  • This is a yearly program : you receive content by mail several times and have access to more content and services on the internet through a whole year. 
  • The whole program is really about pleasure and fun: people will love to learn by doing and will be happy to express their creativity. 
  • This program is less expensive than a real class taken place on face to face. 
  • Please detail your story; we need to understand what is happening in the situations you depict. Entries without text or explanations will be rejected. 
  • Your media has to be in English or French.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。