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Design a gift pack to make Lipton tea the best choice for gifting

Alert: you must read the whole brief to understand the challenge, not only the teaser.

Gifting is more than a social protocol. It is a lovely, heart-warming and creative way to communicate your emotions (such as love, appreciation, respect; etc) to someone. Hence whenever gifting season comes, people are always thinking: “I need something special”.When it comes to “special”, not only the gift inside matters, but also the packaging.

However, tea seems not always the best choice for gifting because people often feel it is not interesting and special enough.They will turn to something brighter or more exciting or seek for something more premium.

Design a premium yet bright and exciting gift pack for Lipton tea to make tea something “special” to give across all different gifting seasons.

FORMAT: Pictures, illustrations, sketches with explanations.

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3 獲獎者 54 貢獻者 59 被接受的作品 20 國家 8 語言

評審團獎金獲獎者

由Lipton選擇

savanovic
savanovic #1 獎
savanovic 73,520 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
美國

#1 獎 € 3,000 被授予給Pour_Some_Love_LIPTON

dobershka
dobershka #2 獎
dobershka 1,020 創意積分
  • 平面設計
俄羅斯

#2 獎 € 750 被授予給lipton_design_pack

Rrmi
Rrmi #3 獎
Rrmi 94,080 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
法國

#3 獎 € 250 被授予給Lipton Present Project

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