Gatorade 比賽結束

Show us how athletes can “Win from within” thanks to Gatorade!

開始 2013年1月10日 結束 2013年2月24日 23:59 UTC 審議 結果 2013年5月
開始
2013年1月10日
結束
2013年2月24日 23:59 UTC
結果
2013年3月
簡介

背景

Ever wanted to uncover Usain Bolt’s secret? Of course the fastest man in the world has physical aptitudes that are highly superior to the common man. But this champion also has a secret that accompanies his journey to winning. It’s Gatorade! Gatorade is the brand that has always helped athletes improve their performance.

The new G-series is a line of Gatorade products that helped Usain Bolt and others through the journey of winning.

There is a drink designed for each step of the process:

  • Gatorade Prime is for “Before” : chews and pouch to kick off.
  • Gatorade Perform is the “During”: drinks that hydrate to support performance.
  • Gatorade Recover is the “After”: drinks and shakes rich in proteins to help muscles recover. 

The Gatorade products help athletes win from within because sport is driven from the inside out.

創意挑戰

Through an engaging, surprising and original video, show us how Gatorade’s motto : “Win from within” can fit into the daily routine of anyone who does sports and wants to succeed.

Thinking of a person who does sports and who wants to get better in his sports skills, we would like you to share your personal vision of “Win from within”.

TIPS: You can draw inspiration from every kind of sports and how people practice to improve themselves in the sport they like. Think about what kind of goals you have that you want to achieve? For example: a man drinks a pouch of Gatorade for breakfast. Then he gets dresses, warms up and leaves his house. He starts running hyper fast, to catch a bus that is very far away from him. He finally grabs the bus. Then you see the same guy running against competitors a 100 meter race. He wins. The way he catches the bus every morning is a part of his sports routine.

獎金

評審團獎金*

  • #1 獎金 € 3,500€ 7,000
  • #2 獎金 € 1,500€ 3,000
  • #3 獎金 € 800€ 1,600

* 評審團獎金反映了品牌購買作品知識產權的決定。如果沒有購買購知識產權,eYeka愛可網將保證頒發全額獎金的50%。當品牌決定購買作品的知識產權時,獎金被全額頒發。

格式

Videos or animation of max. 30 sec.

評獎標準

This contest is an initiative from Gatorade Brazil.

We are looking for original and suprising videos. Quality of execution matters as the videos will be used on the internet to promote G-Series of Gatorade, in Brazil.

比賽指南

本次比賽指南

  • Check this video for inspiration about the motto “Win from within”.
  • Your entry has to be related to sports. Any kind of interpretation of “Win from within” is fine as long as it is connected to the sports practice. 
  • You do not have to show Gatorade products on your entry; but if you want to, you are free to do so (in this case you can purchase any Gatorade product) 
  • At the end of your video, please insert the catch line: “WIN FROM WITHIN” and the logo and the products vignettes that are available here
  • If you choose to show Gatorade products, please do not overpromise the benefits of Gatorade; it supports your will to win but it does not makes you win. 
  • Do not show any kind of violence or extreme pain while practicing sports. 
  • Gatorade is a respected brand. Sports and competition are serious businesses. Do not go into too much fun, quirkiness or youth references. 
  • Your entry must be in English or Portuguese or in any other language if it’s English translated. 

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。