互動的力量 比賽結束

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story

挑戰

比賽概述

用第一把互聯網牙刷徹底改變口腔護理!

說到口腔護理,大多數人都把它當作理所當然的。保護我們的牙齒並不令人興奮,大多數人都忽視他們的口腔健康,因為他們並不確定是否做得正確。 告訴我們:一個可以連接互聯網的電動牙刷如何能夠讓你的生活變的更好。

作為你的創意的一部分,想象一下這個牙刷可以如何幫助診斷出潛在的健康問題。

格式: 平面作品(PPT演示文稿、插畫類、圖片類......)

3 獲獎者 63 貢獻者 67 被接受的作品 24 國家 10 語言
A316bb6965984c968cb68cd9544263de

Oral-B P&g

Thanks to the richness of the ideas, we have successfully made interactivity the new vector of innovation for Oral-B.
It opened thousands of opportunities that are now feeding our Initiative Master Plan.

Thank you all for such a creative input!

評審團獎金獲獎者

由Oral-B選擇

ypp1117
ypp1117 #1 獎
ypp1117 143,770 創意積分
  • 平面設計
  • 插畫
中華人民共和國

#1 獎 € 1,500 被授予給PacoYao-The first connected toothbrush

Actually I did expect winning in this contest; I hope you don’t find me arrogant :)When I saw the brief, I already have some ideas. So I couldn’t wait to start thinking of the ideas, even when I was in the bathroom. I came up with many ideas especially when I was brushing my teeth. During my creation, I revised my entries for many times and then continued to add in new ideas, it was great fun when creating entry for this contest! I found eYeka two years ago, but I was very busy so I didn’t participate a lot, but I check out the eYeka website almost everyday, it becomes part of my life now. Thank you eYeka for providing such a great platform for us, I am sure we will be more interested in joining the future contests. Lastly, I really hope eYeka can provide winning certificate for the winners, that will be perfect!

moebius
moebius #2 獎
moebius 25,010 創意積分
  • 平面設計
  • 創意寫作
  • 標簽與包裝設計
西班牙

#2 獎 € 750 被授予給LETS PLAY

I’ve only been a couple of months participating in eYeka and I`m really excited about it. It is a great experience being part of a community as creative as this. There are really good people creating and with a lot of imagination. I come from the real estate advertising world but here you find a wide variety of topics and sectors that helps to develop my creativity skills. As to the contest, it has been very useful for me to observe the attitude of my children about brushing their teeth. I think that to observe is essential in any creative process.

thaubyas
thaubyas #3 獎
thaubyas 7,080 創意積分
  • 平面設計
  • 插畫
  • 動畫
  • 創意寫作
法國

#3 獎 € 250 被授予給oral care connect

I work in a design collective called "dafox" which aims to make design and communication accessible to all. With the internet and touch screens, a lot of new experimentations are possible, and we want to encourage this experimentation. eYeka is a fabulous playground to experiment new ideas, and in this contest I liked the fact that I could really experiment by adapting game mechanisms to oral care, which is not the most fun chore in our daily life. When I found out that I won, I was surprised and happy because it acknowledges the quality of my ideas, which is always pleasant. I donated all the prize money to a French charity called Reporters Sans Frontières because it's a social cause I deeply care about.

互動的力量 社區

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