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Engage young women with a light-hearted “me-moment”

Alert: you must read the whole brief to understand the challenge, not only from the teaser.

Young women love sweet treats. They offer a pleasurable and self-indulgent moment after a busy day. The only thing holding them back is a little “guilt”.

Danissimo is that kind of sweet treat which offers a “guiltless” pleasure. It is a delicious sweet cheese dessert. It is very light as it is made of non-fat cheese. It is tender and melts in the mouth thanks to the cream inside. And it also contains pieces of fruits or chocolate chunks that taste really great.

Engage young women with a poster or a storyboard that shows how the Me-Moment in the evening becomes light-hearted thanks to Danissimo’s guiltless pleasure.

FORMAT: Photo, illustration, print and storyboard.

3 獲獎者 30 貢獻者 34 被接受的作品 13 國家 4 語言

評審團獎金獲獎者

由品牌選擇

Icecream
Icecream #1 獎
Icecream 90 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
烏克蘭

#1 Prize of € 1,500

Chandandesigner
Chandandesigner #2 獎
Chandandesigner 2,330 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
印度

#2 Prize of € 750

MaxDy
MaxDy #3 獎
MaxDy 1,520 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
俄羅斯

#3 Prize of € 250


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