汙漬是有益的! 比賽結束

查看 汙漬是有益的! 比賽的結果


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Case Study: Convincing mums that "Dirt is good"

Find out more about Omo's success story

挑戰

比賽概述

向媽媽們展示為什麽汙漬是有益的

提示: 請務必完整閱讀比賽簡介以瞭解比賽要求,請不要只閱讀本段摘要哦。

在生活中,你時常會在非同尋常的境況中學到珍貴的知識,特別是在你的童年時期。當你為了解救鄰居家被捆在樹枝上的小貓而爬上樹時,你學會了幫助。當你把水彩揮舞到墻壁上時,你學會了創造。當你在滿是泥濘的公園裏迷路時,你學會了如何找到自己的路和堅強。被弄在身上的汙漬和污垢,是有價值且難忘的課程,就像母親們希望教會她們的孩子的那樣。

給我們講一個不尋常且驚奇的故事,告訴我們一個智慧的母親如何通過汙漬和污垢有創造性地給她的孩子(們)上了有意義的一課。

格式:不超過60秒的視頻/動畫、插畫/攝影。

6 獲獎者 67 貢獻者 88 被接受的作品 28 國家 8 語言
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Omo Unilever

eYeka’s creators gave us fresh, unexpected ideas on how we could better communicate to mums in a more engaging fashion.
Kaarthik Subramani (Brand Development Director, Unilever)

評審團獎金獲獎者

由Omo選擇

視頻類別

FlojoArt
FlojoArt #1 獎
FlojoArt 23,560 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
德國

#1 獎 € 6,000 被授予給Dirt is no barrier

When I read the brief, I was very much inspired. I had a lot of different ideas but I needed to chose one. After selecting the concept, I started with the 3D modeling and then animation. In my video, there is a story about a new shirt, which became dirty later on.

After trying on different techniques, I decided to use a  cloth for the simulation and for the dirt, dynamic paint that makes it look more interesting. This was the hardest part , and the part which took the most time.

But it was really lot of fun make some tests and work on it. I hope you can see it a little bit in the video.

But I really did not expect the first place! This is awesome!! And it brings me one step closer to start studying 3D animation.

Thank you so much eYeka for this!

KlipProduction
KlipProduction #2 獎
KlipProduction 0 創意積分
  • 視頻
法國

#2 獎 € 3,000 被授予給Believe in yourself

I am very proud of this 2nd prize in such an important contest. It is the 2nd time I win a prize for only 6 entries. It is amazing and like this ratio!! Let’s hope it lasts!   
No, seriously, Shooting took place on my own apartment, with real wet paint and real kid with high-energy… Now, I can say it, I was a little bit scared for my curtains.
I am also very happy for actors, who are my friends and a real family in true life (son, mother and father, who plays the child in the future). It was their first experience in front of camera. 
Of course I thank Eyeka and their team members for their professionalism, and Unilever for their choice.
fankyvan
fankyvan #3 獎
fankyvan 550 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
印尼

#3 獎 € 1,000 被授予給FUN JAR - dirt is good (2)

When I saw the email that said “Congratulation, your entry is a winner.”, I shouted to the other team members and made some noise in the house. We couldn’t believe it that we won!

“Dirt is Good” was the first contest I participated in with the creative team that was formed in a jiffy. They are Didiek Sapta Hadi, Abdul Razzaq, Afdhilki Farid E., Yogi Maulana, Dedi Yandra, Melitta, Olivia Lee, and myself. Coming up with the idea was the hardest part. After reading brief, preparing pens and papers and then we started to gather any idea that may be suitable for the theme. Sometimes weird ideas came up. Unfavourable weather was an obstacle in the production process, but we could get through it happily.

Thank you, eYeka!  

設計類別

edulien
edulien #1 獎
edulien 0 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
瑞士

#1 獎 € 3,000 被授予給lionel_hotz_01

I knew eYeka from a friend. I work in visual communication industry (video, graphics, illustration,…) and I like having a variety of projects where I can express my idea freely. I took part in this contest because I immediately had an idea upon seeing the brief.

I did not believe it when I found out I won!

My creation process starts with me brainstorming around the product. After that, the same with the direction of the brief. I usually find 5-10 ideas and I choose the best (not always the case).

I am interested in many art forms (photography, painting, illustration, video, …). A picture or a movie can give me a lot of ideas. Often I get inspiration with things totally different from the final result. I work alone essentially.

Icecream
Icecream #2 獎
Icecream 114,190 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
烏克蘭

#2 獎 € 1,500 被授予給2

I accidently found out about eYeka and didn’t take it seriously at first, but decided to participate to expand my portfolio. But right after my second contest, I realized that eYeka takes much of my time. I’m very happy to win my very first eYeka contest. I hope I will continue to win. This is very motivating.

Priyaaa
Priyaaa #3 獎
Priyaaa 22,290 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 攝影
新加坡

#3 獎 € 500 被授予給The Root of Life, Dirt.

I came across eYeka when I was just scavenging around the net for some design inspiration. It just happened! And it was quite interesting cause it was a competitive platform to showcase talents around the world on a website! 

I participate in contests because it gives a sense of challenge within me, so that I can prove myself that I can create something that is out of the norm yet creative. I took part in this contest because it was challenging in a way, as showing dirt in a positive manner was something not easy to visualize in print form. 

I’m definitely thankful for eYeka for giving me this opportunity to appreciate what I’ve done for this competition so far! My inspirations come and go, daily, every minute. It’s almost everywhere around me. 

汙漬是有益的! 社區

看看比賽中所有的創意貢獻者

It was such a fun time reviewing all of your submissions for our Dirt is Good contest, and the judges do feel the same way too! Pat yourself on the back, guys, for you have done such an awesome job! Thank you very much for your participation in this creative challenge.

67 個貢獻者