查看 Tweens 包裝 比賽的結果
挑戰
比賽概述
為我們可變的酸奶創作新設計,激發年輕人的興趣
提醒:你需要閱讀所有的介紹來了解挑戰的內容,而不是僅從廣告中。
十幾歲的年輕人是永不停歇的。他們積極、充滿活力、一直不停在前進中。他們喜愛和朋友們在一起,發現和嘗試酷的事情。這次這個新的酸奶飲料就是為他們特別而准備的。它蘊含活力,可以變化,在你搖動它的時候,它會產生泡沫。這種動態變化會給聚會小食的時間帶去更多有趣和酷的體驗。
通過一個與眾不同的logo、品牌名稱和包裝設計來激發影響十幾歲的年輕人,傳達出這個新酸奶“酷的活力轉變”的訊息。
格式:設計、插畫、素描、故事板以及其他能讓你表達自己想法的視覺作品。
評審團獎金獲獎者
由品牌選擇

AnnaNThang #1 獎
#1 Prize of € 1,500

savat #2 獎
#2 Prize of € 750

aek_studio #3 獎
#3 Prize of € 250
To design for teenagers is always an intimidating challenge for me and the happier I'm to get the third place. It was inspiring work which unleashed my imagination and I freely created what feels like teen design for me. I have to admit I do look forward having this exciting snack on shelf soon… I do like the challenges on eYeka and take them when I have time to exercise my “corporate” brain, I'm fine artist and my education is not in applied arts. As you can see I do have difficulty to communicate with eYeka and that is what bothers me great deal, it is shame that most of the time I do not see other entries and I do miss the client's feedback too.