雀巢咖啡 比賽結束

查看 雀巢咖啡 比賽的結果


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Case Study: Reinventing instant coffee, café style

Find out more about Nescafé's success story

挑戰

比賽概述

重造具有咖啡館風格的速溶咖啡

速溶咖啡,經過多年從一個罐子裏的棕色粉末,最新發展成為獨立的袋裝包裝,為人們提供擁有咖啡館風格的產品如拿鐵或是卡布奇諾。可仍然有很多人渴望喝上一杯來自咖啡館的咖啡(想想鄰街的咖啡館)。咖啡館的咖啡不單單是看起來不錯,而且讓人感覺咖啡有品質、具有獨特的香氣和誘人可口的泡沫,並且可以根據自己的口味準備。

無時無刻、隨心所欲地在家裏喝上一杯具有咖啡館風格的咖啡,這難道不是件絕妙的事?

我們給你的挑戰是:取咖啡館和速溶咖啡兩者之所長,從產品的角度出發重新塑造速溶咖啡,讓人們在家中享受具有咖啡館風格的咖啡。

攝影、設計、素描、故事板和其他能表達你想法的視覺作品。

閱讀完整的比賽簡介

3 獲獎者 116 貢獻者 138 被接受的作品 31 國家 9 語言
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Nescafé Nestle

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

評審團獎金獲獎者

由Nescafé選擇

設計類別

kleww
kleww #1 獎
kleww 240 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
法國

#1 獎 € 7,500 被授予給Nescafé : mix and drink

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

Morsy
Morsy #2 獎
Morsy 10 創意積分
  • 平面設計
法國

#2 獎 € 5,000 被授予給Nescafe

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

Phixel
Phixel #3 獎
Phixel 430 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 劇本寫作
阿爾及利亞

#3 獎 € 2,500 被授予給Nescafe Mix-it-Free

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!

雀巢咖啡 社區

看看比賽中所有的創意貢獻者

Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

116 個貢獻者