L'OCCITANE歐舒丹 - 皮膚護理診斷 比賽結束

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挑戰

比賽概述

幫L'OCCITANE想象一個合適的皮膚診斷工具去推荐最佳產品

普羅旺斯是地球上最美麗的地區之一。L'OCCITANE 歐舒丹就是這樣一個美麗的品牌:萃取了普羅旺斯的精髓,並提供一系列受到這一獨特地區啟發的高品質、自然、純正和具有感官感受的美容產品。

我們給你的挑戰是:想象一個全新的皮膚自我診斷工具,以建立一個新穎、自然和具有感官感受的方式,讓歐舒丹根據不同的皮膚類型和美容目標,向女士們或男士們推薦最相關的歐舒丹美容產品。

格式:附有說明文字的的視頻、動畫、故事板、插畫。

3 獲獎者 31 貢獻者 37 被接受的作品 15 國家 8 語言

評審團獎金獲獎者

由L'Occitane選擇

clementime
clementime #1 獎
clementime 76,920 創意積分
  • 動畫
加拿大

#1 獎 € 3,000 被授予給L'Occitane Skinscape

I discovered eYeka about two months ago while procrastinating on my final essays for university, which I now know has definitely paid off! I thought that the brief was very appealing due to sensory appeal of L'Occitane (combining the colors, scents and textures of the Provence landscape), the unique task at hand (creating a sign diagnosis tool) and the depth of creativity possible as a result. I was very inspired by the landscapes of Provence and developed my idea while researching its beautiful hills, flowers and scenery.

I think eYeka provides a valuable service to both companies and regular people who want to add a bit more creativity to their life. Winning this has motivated me to further develop my creative problem-solving skills, and I look forward to future call for entries on eYeka!

We selected this proposal because it was the most innovative combination of concept and design — it took a traditional question-and-answer format and added the dimension of drawing parallels to the changing landscape. Our brand is so deeply rooted in nature and the region of Provence, that to make the comparison between the layers of our skin, and the layers of the earth, is a natural connection.

L'Occitane
ludeblue
ludeblue #2 獎
ludeblue 30 創意積分
  • 平面設計
南韓

#2 獎 € 1,500 被授予給L'Occitane_skincare_Storyboard

I found eYeka through Facebook. I feel what eYeka wants from the participants through all the contests is CREATIVE IDEA which is what I focus on with my experience of web-agency as well. That is why I decide to join this contest. Through this contest, I come to reconfirm that the most important thing for this kind of work is not high technique but imagination, creativity and how to realize it!

We like this proposal because it is the only submission that starts with many products and then eliminates them gradually as you answer the questions. Many diagnoses do not reveal any products until the very end of the prescription, but to display many products at the beginning, the brand builds credibility in its wide offering, especially when experienced by new customers.

L'Occitane
rojesbastet
rojesbastet #3 獎
rojesbastet 95,440 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
中華人民共和國

#3 獎 € 500 被授予給feel the LOCCITANE(your secret)

I discovered eYeka when I was searching for design contest online, I found that most of the brands launching contests on eYeka website are famous and well-known to us. For the L'Occitane contest, I know the brand well so I decided to participate, as I can create some work from an ordinary consumer's perspective, to meet the brand culture and to satisfy consumers need.

I am really excited for winning this contest :) it's really encouraging! Love eYeka so much! Last thing I want to say is, I know there are so many great creators in eYeka, I should learn from all of you and hope we will all learn something here.

This submission was chosen because we like the idea of keeping a record or diary of ones skincare issues over a long period of time. In the same way that we keep medical records, keeping a record of our skin's progress and process is a great way to mark trends  and learn from our skin. It also speaks to the seasonality of skincare, and how customers can learn the routine of using different products at different times of the year.

L'Occitane

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