Frutz 比賽結束

I am of course very happy about the prize, and I appreciate the chance to participate in the creative challenges that eYeka is offering. As I read the brief, I was immediately inspired by Frutz call for entries. I wanted to demonstrate a funny, surrealistic effect that Frutz has on the one that drinks it, as well as on everyone around.

Only Frutz consumers can feel its power: simple, happy, and unique. It is an easy way for a larger target to identify with the situation and the complicity of friends that is shown. Music by the actors was completely improvised without thinking, no rhythm was previously defined. It was important to let them create their own sounds to build a rapport between them and thus enhance the natural and surprising elements of the drink.

When I saw the contest on Eyeka I promised to myself I´ll come up with something fresh and funny. I imagined how refreshing must be a Frutz drink itself and how it could uplift my mood in some everyday boring and annoying situation. I sat down thinking and then started to draw with a fresh idea in the head and after then I presented myself with storyboard for Frutz hoping you will like it!