查看 Introducing Mini Oreos - HK 比賽的結果

Case Study: Positioning Mini Oreo on The Market
Find out more about Mini-Oreo's success story挑戰
比賽概述
你剛剛創造了迷你奧利奧,並希望你能把它介紹給全世界!
通過一個平面廣告,告訴我們迷你奧利奧的美妙之處!
試想想迷你奧利奧的所有特點,然后選擇其中一個最吸引你的發揮,讓你的廣告生動有趣。我們的目的在於讓大家相信迷你奧利奧是他們最佳選擇!
Mini-Oreo Mondelez
Dear Community,
We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.
It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.
And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.
It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !
So thanks again for all your help & enthusiasm on this project.
We wish you all the best for your next submissions.
Kind regards
The Oreo team :)
評審團獎金獲獎者
由Mini-Oreo選擇

butterflyhy #1 獎
#1 Prize of € 3,800

garygeorgec #2 獎
#2 Prize of € 1,300

FlorentSabatier #3 獎
#3 Prize of € 630

Chandandesigner #4 獎
#4 Prize of € 630