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Case Study: Interpreting Coca-Cola’s energizing refreshment

Find out more about Coca-Cola's success story

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比賽概述

Interpreting Coca-Cola as an Energizing Refreshment

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

5 獲獎者 1,586 貢獻者 2,616 被接受的作品 74 國家 10 語言
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Coca-Cola Coca-cola

"The quality far surpassed our expectations. This had a ripple effect on our organisation in the way we do things, the way we access creative concepts and fresh ideas." - Leonardo O'Grady, IMC Director ASEAN

評審團獎金獲獎者

由Coca-Cola選擇

視頻類別

protonsanon
protonsanon #1 獎
protonsanon 0 創意積分
  • 視頻
  • 創意寫作
紐西蘭

#1 獎 € 24,000 被授予給Power Up

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

Coca-Cola

攝影類別

garychan
garychan #1 獎
garychan 0 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
香港

#1 獎 € 12,000 被授予給Catch Me If You Can!

設計類別

kluster
kluster #1 獎
kluster 1,550 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
義大利

#1 獎 € 8,000 被授予給cocacola1

kluster
kluster #2 獎
kluster 1,550 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
義大利

#2 獎 € 4,000 被授予給cocacola2

kluster
kluster #3 獎
kluster 1,550 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
義大利

#3 獎 € 4,000 被授予給cocacola3


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